Seminole Hard Rock Support Services · 20 hours ago
SPECIALIST - DIGITAL MARKETING AUTOMATION
Davie, FL
Full-time
Onsite
Entry, Mid Level
2+ years expSeminole Hard Rock Support Services is seeking a Marketing Automation Specialist to support email campaigns and marketing automation integration across various business lines. This role involves configuring automated journeys, managing personalization rules, and collaborating with teams to enhance customer engagement through targeted communications.
Hospitality
Responsibilities
Support in updating end-to-end journey content and managing personalization rules on a variety of company owned websites and mobile apps, keeping in mind ADA compliancy and SEO best practices
Assist in coordinating the email campaign process from beginning to end including creative, template build, approvals, list management and post analysis
Understanding of the marketing automation, audiences, customer segmentation, targeting and personalization
Knowledge to adhere to security and privacy guidelines in relation to GDPR and related requirements
Support the development, enhancements, and operation of standardized best practices, business processes and workflows
Communicate with our digital insights team to effectively track, measure, and act on insights assuring the proper data is accessible, validated, and reported (push/pull)
Help derive insights and effectively communicate corresponding narratives around customer behaviors that identify and connect all touchpoints
Collaborate with internal and partner creative resources to solution designs and creative
Work cross-functionally with internal teams and departments outside of marketing to execute upon specific company initiatives
Support corporate and property level marketing team members on web and email platforms
Assist with ongoing email audits
Ability to read and understand analytics and A/B testing outcomes to help improve strategies, tactics and engagement communications
Support in designing, developing, and implementing intuitive dashboards designed for various target audience consumption by business stakeholders (SFMC, Acoustic)
Help determine, promote and enable objectives, methods and tools for iterative testing, launches and optimization efforts (email/Push/SMS channels)
Support in identifying, building and optimizing high-value audiences for targeting across Email, Push and SMS channels
Open to learning and applying, as well as perform other duties/projects as the organization grows and evolves
Qualification
Required
2+ years demonstrated experience in a marketing automation, with specific experience with Salesforce Marketing Cloud and/or Acoustic Campaign
Continuous learner, and eager to be an SFMC guru; with additional expert level focus on Acoustic Campaign and other customer engagement platforms
Bachelor's degree in Marketing, Computer Science, Math, or Statistics
Capable of identifying audience segments and execute on personalized campaigns
Ability to organize campaign results, and translate into actionable insights that drive many forms of success
Understanding of HTML and CSS
Able to prioritize and complete tasks in an agile environment
Recent, hands-on knowledge of Salesforce Marketing Cloud and/or Acoustic Campaign
Experience growing, engaging with, and analyzing performance of a large email marketing database
Naturally curious with a passion for understanding consumer behavior and trends in both the digital space and in relation to the broader scope of business
Must be a “Doer” and thrive in a fast-paced, dynamic, and agile environment that can pivot quickly
Microsoft Office, Google Drive, Adobe Creative Cloud, Jira and Confluence
Excellent organizational and time-management skills to handle multiple tasks, prioritize effectively, and meet project deadlines
Strong interpersonal and team player skills. Highly collaborative
Strong detail orientation with a highly trusted degree of integrity, accuracy, and results orientation
Preferred
Experience with A/B and multivariate testing techniques, best practices and tools (i.e. Optimizely, Adobe Target), a plus
Company
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services was created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Hook
EVP & CMO
Karen Hewitt, M. Ed.
Director of DEI Strategic Partnerships
Company data provided by crunchbase