White River Marine Group · 3 days ago
Brand Chief Engineer - Pontoons
Springfield, MO
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expWhite River Marine Group is seeking a Brand Chief Engineer to lead the strategic direction and product development for their brand engineering initiatives. This role involves overseeing product planning, managing cross-functional teams, and ensuring alignment with market needs and business goals.
ManufacturingMarine TransportationOutdoors
Responsibilities
Develop and execute multi-year product and technology roadmaps to drive brand growth and innovation
Lead competitive analysis and market research to identify trends, opportunities, and threats
Define product vision, ensuring alignment with market needs and WRMG business goals
Guide product planning, development, and execution in collaboration with design engineering, project teams, and cross-functional stakeholders
Manage product lifecycle strategies, ensuring effective product launches, enhancements, and sunsetting decisions
Lead engineering teams in designing, testing, and validating new product features and improvements
Ensure technical feasibility, manufacturability, and compliance with industry standards and regulations
Collaborate with quality, supply chain, production, and manufacturing teams to enhance product reliability and production efficiency
Provide expert guidance on complex engineering challenges and problem-solving initiatives
Partner with marketing, sales, production, and manufacturing teams to develop and execute brand strategies, promotional campaigns, and customer engagement initiatives
Align product positioning and messaging to enhance brand perception and competitive differentiation
Gather market intelligence, incorporating customer feedback into product and brand strategies
Serve as the primary liaison between internal teams, dealers, and end customers to ensure successful brand execution
Monitor financial performance, ensuring revenue and profit goals are met
Analyze sales, market trends, and customer data to inform strategic decisions
Develop and implement pricing strategies in line with brand objectives and market conditions
Prepare financial forecasts, return on investment analyses, and product-related reports
ALL OTHER DUTIES AS ASSIGNED
Qualification
Required
Bachelor's Degree
10+ years of experience in product brand management, engineering leadership, or project management within the marine or outdoor industry
Strong background in product development, technical design, and cross-functional leadership
Deep understanding of the marine and boating industry, including trends, competitors, and customer needs
Strong technical knowledge of boat engineering, manufacturing, and product design principles
Excellent financial and business acumen with experience managing product profitability
Highly effective leadership, communication, and interpersonal skills
Ability to manage multiple projects, prioritize tasks, and drive results in a fast-paced environment
Proficiency in Microsoft Office applications and engineering tools
Strong analytical skills with the ability to interpret data and make informed business decisions
Moderate travel required (up to 25%) during peak periods, including trade shows, dealer visits, and manufacturing site support
Preferred
Bachelor's Degree in Engineering, Business, Marketing, or a related field, or equivalent experience
Benefits
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!
Company
White River Marine Group
White River Marine Group expertise in fishing, boating and off-roading with manufacture and distribution of outdoor and sporting goods.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Bryan Niketh
COO White River Marine Group, Bass Pro Group
Recent News
Company data provided by crunchbase