Graphite · 1 day ago
LIfecycle Marketing Lead
New York City, New York
Full-time
Onsite
Senior Level
5+ years expGraphite is defining the future of code review and how high quality software is built. They are seeking a Lifecycle Marketing Manager to own and evolve the end-to-end customer journey, driving activation, product adoption, and retention across a technical audience.
Artificial Intelligence (AI)Developer ToolsInternetSecurityShippingSoftware Engineering
Responsibilities
Design and manage lifecycle programs across key stages: onboarding, activation, engagement, expansion, and retention
Map and continuously refine user journeys across email, in-product messaging, and other owned channels
Ensure lifecycle experiences align with both startup agility and parent-company standards post-acquisition
Partner closely with Product and Developer Relations to improve time-to-value for new users
Build onboarding and education programs tailored to developers and technical buyers
Use behavioral and product usage data to trigger timely, relevant messaging
Develop campaigns that drive feature adoption, account expansion, and reduced churn
Support PLG and sales-assisted motions where applicable
Collaborate with Sales, Customer Success, and RevOps to align lifecycle efforts with revenue goals
Own lifecycle performance metrics (activation, retention, engagement, LTV)
Run experiments to test messaging, sequencing, and channel effectiveness
Translate insights into scalable, repeatable programs
Help integrate lifecycle tooling, data, and processes with the acquiring company
Balance maintaining a strong developer-centric voice with evolving brand guidelines
Identify opportunities to leverage the parent company’s reach, data, and infrastructure
Qualification
Required
5–7+ years in lifecycle, growth, or retention marketing, ideally in B2B SaaS or developer tools
Hands-on with lifecycle platforms (Braze, Iterable, Customer.io, HubSpot, Marketo)
Comfortable with product data, segmentation, and behavioral triggers
Excellent written skills with an authentic voice that resonates with technical audiences
Thrive in ambiguity, love creating structure from scratch, and have a bias toward testing and iteration
Comfortable doing more with less, rolling up your sleeves, and owning the full process from strategy to execution
Low-ego partner who navigates change well, especially in post-acquisition environments
Deep understanding of product-led growth and technical buyer journeys
Ability to ship fast, learn quickly, and iterate rather than perfect upfront
Strong collaboration with Product, Engineering, Sales, Data, and Customer Success teams
Comfort with experimentation, performance metrics, and translating insights into scalable programs
Preferred
Experience through an acquisition or major company transition
Familiarity with SQL, Amplitude, Mixpanel, or similar analytics tools
Experience supporting multi-product or platform ecosystems
Benefits
Competitive compensation
Equity (where applicable)
Benefits
Company
Graphite
Graphite is an open source CLI and a code review dashboard.
51-200 employees
H1B Sponsorship
Graphite has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
$72MKey Investors
AccelAndreessen HorowitzHunter Walk
2025-12-19Acquired
2025-03-18Series B· $52M
2022-05-03Series A· $20M
Leadership Team
Merrill Lutsky
Co-founder/CEO
Tomas Reimers
Co-Founder / CPO
Recent News
Dynamic Business
2026-01-22
2026-01-22
2026-01-15
Company data provided by crunchbase