BNY · 9 hours ago
VP, Content Specialist
Boston, MA
Full-time
Onsite
Mid, Senior Level
$81K/yr - $130K/yrBNY is a leading global financial services company that influences nearly 20% of the world’s investible assets. They are seeking a VP, Senior Copywriter to join their North American Marketing team, where the role involves crafting the copy development process and ensuring brand messaging is clear and consistent across various marketing materials.
Financial Services
Responsibilities
Lead creation and refinement of copy for platform marketing materials, including one-pagers, web content, social assets, emails and event collateral
Act as the “voice of clarity”—ensuring messaging is consistent, jargon-free and aligned with the firm’s clear language standards
Partner with designers, digital asset managers and marketing leads to review and QA hundreds of content assets for alignment in tone, structure and visual presentation
Help establish copywriting workflows, approval processes and AI-supported structures for ongoing consistency and scalability
Work closely with leadership and stakeholders to evolve messaging frameworks, value propositions and brand toolkits
Qualification
Required
Deep financial services experience
Strong command of integrated marketing communications
Talent for turning complex ideas into clear, compelling narratives
Strong organizational skills
Ability to meet deadlines and communicate clearly with stakeholders
Strong command of investment topics
Keen sense of business and sales priorities
Comfortable writing in both a retail and professional tone
Strong financial services vocabulary
Strategic and creative thinker
Extraordinary attention to detail
Ability to work independently
Manage multiple projects across teams
Excellent interpersonal and communication skills
Build strong, positive relationships with key external and internal partners
Preferred
Experience in investment writing
SEO optimization
Creative content experience (such as infographics, video and audio)
Experience with Adobe Workfront
Benefits
Highly competitive compensation
Benefits
Wellbeing programs
Generous paid leaves
Paid volunteer time
Company
BNY
For more than 240 years BNY has partnered alongside clients, using its expertise and platforms to help them operate more efficiently and accelerate growth.
Founded in 1784
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Brian A. Ruane
CEO Government Securities Services & Global Client Management
Chris Kearns
CEO, Depositary Receipts
Recent News
PR Newswire
2024-11-01
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