ProSearch · 3 days ago
Director of Marketing
Bangor, ME
Full-time
Onsite
Director/Executive
$80K/yr - $80K/yrProSearch is partnering with a well-established company in the Bangor, Maine area to recruit an experienced Director of Marketing to lead marketing strategy, brand management, and growth initiatives across a diverse portfolio. This senior marketing leadership role is ideal for a hands-on marketing leader with expertise in integrated marketing campaigns, digital marketing, brand loyalty and growth strategy, and data-driven decision-making.
ConsultingCyber SecurityEdiscoveryLegalRetailShopping
Responsibilities
Develop, execute, and optimize integrated marketing and branding strategies aligned with business objectives and long-term growth goals
Own brand strategy, brand positioning, brand messaging, and visual identity to ensure consistency across all brands, channels, and platforms
Lead marketing planning, campaign execution, and go-to-market strategies to increase market presence and brand awareness
Partner with business leaders and cross-functional teams to align marketing strategy with product offerings and organizational priorities
Collaborate with senior leadership and executive teams on enterprise-wide initiatives that drive brand equity, innovation, and revenue growth
Provide strategic leadership and oversight for marketing teams, fostering accountability, creativity, and high performance
Set clear marketing goals, KPIs, priorities, and performance expectations for teams and direct reports
Lead cross-functional collaboration to deliver cohesive, customer-focused marketing initiatives that support overall business objectives
Define, track, and report on marketing KPIs, analytics, and performance metrics
Use marketing analytics and insights to optimize campaign effectiveness, customer engagement, and return on investment (ROI)
Deliver regular marketing performance reporting and strategic insights to senior leadership
Lead initiatives that support brand growth, customer loyalty, profitability, and revenue growth
Qualification
Required
Experience in a marketing leadership role, such as Director of Marketing or senior marketing manager
Proven success in marketing strategy and execution, including integrated marketing campaigns, brand management, and growth strategy
Strong background in data-driven marketing, performance optimization, and cross-functional leadership
Benefits
401(k)
Dental insurance
Health insurance
Paid time off
Company
ProSearch
ProSearch is a leading provider of comprehensive discovery solutions to corporate legal departments and law firms, empowering them to better manage their portfolio of matters for improved legal and business outcomes.
Founded in 2005
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-10-19Acquired
Leadership Team
Julia Hasenzahl
Co-Founder & CEO
Recent News
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