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Campari Group · 19 hours ago

On-Premise Customer Marketing Manager - National & Regional Accounts

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

Campari Group is a major player in the global branded spirits industry, known for its portfolio of over 50 premium brands. They are seeking a Customer Marketing Manager for National Accounts who will collaborate with teams to develop and execute brand initiatives that drive profitable growth and support customer business priorities.

Consumer GoodsFood and BeverageManufacturingSustainabilityWine And Spirits

Responsibilities

Lead Marketing strategy by Channel for NAON, focusing on priority brands

Customise national plans for channel-specific execution; adapt brand programs for NA and RAON accounts

Build strong partnerships with House of Brands, Sales Leadership, and key customers; contribute to integrated communication across teams

Act as Customer Marketing POC for ONP data partner relationships and help to socialize and leverage insights for RFPs, LTOs and annual program planning

Lead channel strategy delivery for NA/RAON

Develop annual and account-specific activation budgets; identify incremental budget opportunities

Manage external agencies to ensure timely, high-quality creative, custom POS and program delivery

Manage P&L for NAON Customer Marketing, approx. $500K

Lead distillation of annual brand plans to distributor partners and Sales team

Establish SMART goals and tracking tools to monitor program and event ROI

Identify and secure resources needed for RFPs (mixology, staffing, training, POS)

Attend RFPs; manage creation of RFP decks with NAM and agency

Coordinate with internal teams (CMM, Brand, FMM, Sales, Campari Academy) to align program execution and share best practices

Oversee trade and customer event activations, coordinating with local market where needed

Manage NAON Soho relationship and assure that team is tracking toward their annual allocations

Manage Flagship budget and asks, tracking throughout the year

Coordinate third-party partnerships for priority brands and associated selling tools

Ensure flawless execution of programs at scale for partners

Track KPIs and evaluate program performance; present findings to identify best practices, cost savings, and future growth models while collaborating with the Campari Academy & internal stakeholders

Correlate activities to future program wins, track incremental customer activity and menu placements

Recap programs and events with agencies, including key learnings and recommendations

Provide regular updates on wins and initiatives for broader organisational sharing

Help to elevate the Customer Marketing National Accounts Team and educate the greater organization on National Accounts

Qualification

Customer MarketingStrategic PlanningProgram DevelopmentData ProficiencyBudget ManagementOn-Premise ExperienceAgency ManagementAnalytical SkillsCommunication SkillsProject ManagementProblem SolvingRelationship Building

Required

8- 10 years' experience in marketing and/or trade marketing (either agency or client side), including managing the development and activation of programs in the US market

Data proficiency and ability to read, analyze and action data from sources such as Nielsen, Numerator, VIP, Technomic and Datassential into key selling stories for our brands

Alc-bev experience required, spirits preferred; either in Sales or Marketing

Experience in managing external agencies

Bachelor's degree; MBA in Marketing or Business a plus

Ability to travel up to 25% of the time

Potentially some lifting and physical work at events – max 50 pounds

Occasional nights and weekends in market or at events

English Language fluency