CMI Media Group · 8 hours ago
Director, Digital Activation
New York, NY
Full-time
Hybrid
Director/Executive
$90K/yr - $180K/yr
8+ years expCMI Media Group is seeking a Director of Digital Activation to oversee their biddable offerings on assigned accounts. This role involves strategic leadership, performance optimization, and collaboration with various teams to ensure client satisfaction and drive innovative digital media strategies.
Health Care
Hiring Manager
Kristin Spirko
Responsibilities
Work closely with the VP, Digital Activation to lead strategy, innovate, and deliver our biddable capabilities for assigned clients
Establish goals and KPIs in partnership with the Business Insights team for campaigns across all biddable channels
Collaborate with Digital Activation leadership to ensure best practices and SOPs are created, implemented, updated, and executed
Play a significant role in thought leadership across both endemic and non-endemic opportunities, representing the organization in public forums and contributing to industry recognition
Establish strong, strategic relationships with key partners in the biddable media space (Google, Microsoft, TikTok, The Trade Desk, PulsePoint, IQVIA, Meta, Twitter/X, etc.). Identify and lead omnichannel opportunities to connect biddable media channel data, insights, and strategies across teams
Partner with Digital Activation leadership, internal stakeholders, and client leadership to ensure client satisfaction in all biddable media areas, establishing relationships with senior members at assigned clients
Advocate for proprietary tools and data, increasing adoption amongst teams. Introduce additional CMI Media Group and WPP solutions to clients as needed
Mentor assigned biddable channel leads, developing their strategic and business skills. Provide leadership and hold teams accountable for executional excellence
Continuously educate yourself on new technology, data sources, partners, and innovations, advocating for their use and adoption within the agency
Qualification
Required
8+ years of experience managing biddable media campaigns in management platforms like SA360, Sprinklr, TTD, or other inventory and optimization platforms
Deep expertise in audience suppliers, especially in the areas of Video, Programmatic, Paid Social, SEM, and more
Excellent digital media background and project management skills
Outstanding analytical and problem-solving abilities
Excellent written, verbal, and presentation skills
Proven experience leading and building departmental processes, partnerships, and tools
5+ years of team management experience
5+ years of managing partner relationships
Strong quantitative analysis skills
Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders
Demonstrable passion for learning new technologies
Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
A passion for working in a fast-growing healthcare media agency
Expert in Digital Media best practices, strategy, and execution
Bachelor's degree or equivalent, preferably in marketing, business, or any quantitative or analytical related fields preferred
Preferred
Healthcare/Pharmaceutical background is a significant plus
Benefits
Competitive benefits package
Company
CMI Media Group
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Dr. Susan Dorfman
Global CEO
Oleg Korenfeld
Chief Technology Officer
Recent News
Startbase
2025-09-19
Company data provided by crunchbase