Director of Social Media & Employment Branding jobs in United States
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Skydance · 18 hours ago

Director of Social Media & Employment Branding

positionSanta Monica
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$140K/yr - $180K/yr
date8+ years exp

Skydance Animation is seeking a Director of Social Media & Employment Branding to lead the development of their corporate identity and brand strategy. This role involves partnering with various internal and external teams to enhance the company's culture and storytelling through innovative marketing initiatives across social media and events.

AnimationBroadcastingDigital EntertainmentFilmFilm ProductionMedia and EntertainmentMusicNewsTVTV Production
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H1B Sponsor Likelynote

Responsibilities

Develop and execute a comprehensive employer brand strategy aligned with business and talent goals, capturing the uniqueness of our culture and storytelling
Build and maintain a strong external brand presence that both resonates with professional talent (Artist / Animation), and invites broader audiences / fan bases to engage with and learn about our studio
Partner with internal stakeholders - including but not limited to Human Resources, Talent Acquisition, Production, Executives, Skydance Marketing, and Paramount - to ensure brand alignment across teams while carving out a distinct voice for Skydance Animation within the larger company ecosystem
Drive innovative social media strategy and execution across LinkedIn, Instagram, TikTok, and other platforms
Produce compelling content and campaigns that showcase employee stories, company culture, and our workplace experience
Test, iterate, and innovate with new strategies, formats, and content to improve audience engagement
Support brand presence at recruitment and industry events through booth design, collateral, and activations
Collaborate with Talent Acquisition and Creative teams to develop recruiter enablement materials such as toolkits, messaging guides, and brand-aligned training sessions
Contribute an employer brand perspective to Skydance-wide marketing initiatives
Create and manage a content calendar and prioritization roadmap to strategically plan and deliver brand initiatives, campaigns, and key communications
Develop and maintain an internal brand book aligned with Skydance and Paramount guidelines
Stay ahead of employer brand trends, digital platforms, and audience behaviors to ensure a fresh and forward-thinking approach

Qualification

Employer brandingDigital marketingSocial media strategyBrand managementAudience engagementData-driven insightsProject managementGraphic design toolsAnimationCommunication skills

Required

8+ years of experience in employer branding, digital marketing, or social media strategy - ideally within the entertainment, animation, or creative industries
Strong background in brand management, public relations, and audience engagement across digital platforms
Proven ability to lead and execute multi-channel campaigns with a focus on storytelling and consistent brand voice
Excellent project management skills, able to prioritize and manage multiple complex initiatives simultaneously
Experience using data-driven insights to shape strategy and optimize campaign performance
Exceptional communication skills, both professional and fluent in contemporary culture and social media language/slang

Preferred

Familiarity with graphic design tools (e.g., Adobe Creative Suite) and photography, a plus
Experience building and developing high-end brands and intellectual property (IP) is a bonus
Knowledge of or passion for the feature animation space, a plus
Focus on feature animation brands, a plus

Company

Skydance

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Skydance is a diversified media company founded by David Ellison in 2010 to create high quality, event-level entertainment for global audiences.
dateFounded in 2010
location
Santa Monica, California, USA
people-size201-500 employees
web-link
https://skydance.com

H1B Sponsorship

Skydance has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (48)
2024 (39)
2023 (33)
2022 (53)
2021 (44)
2020 (53)

Funding

Current Stage
Public Company
Total Funding
$1.68B
Key Investors
JP MorganKohlberg Kravis RobertsRedBird Capital Partners
2025-08-07IPO
2023-07-11Debt Financing· $1B
2022-10-13Private Equity· $400M

Leadership Team

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Brian Green
Character Supervisor
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Jon Weinbach
President, Skydance Sports
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Company data provided by crunchbase