Justrite Safety Group · 13 hours ago
Paid Media Manager
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $120K/yr
5+ years expJustrite Safety Group is a dynamic organization dedicated to protecting people, property, and the planet through advanced industrial safety solutions. The Paid Media Manager will drive measurable growth across various paid media channels, optimizing investments and translating business goals into effective media strategies that directly influence revenue and lead generation.
ChemicalManufacturingPublic SafetyRetail
Responsibilities
Manage paid advertising channels, including (but not limited to) Google, Bing, LinkedIn, Meta, etc
Oversee retail media network spend in key retailers including Amazon
Control and optimize a six-figure monthly paid media budget with ROAS and CAC discipline and monitor budget pacing, ensure efficiency across channels, and provide regular updates to all stakeholders
Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue and lead outcomes
Optimize Conversion Funnel KPIs by analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, Market Basket and other relevant funnel KPIs to drive improved ROAS
Conduct thorough and on-going analysis to identify opportunities & trends, optimize performance, create actionable insights, and refine targeting
Create dashboards, reports and scorecards to provide visibility and regular updates to key stakeholders
Collaborate closely with creative, content, web, and video marketing partners to align messaging, landing page, and audience strategies
Leverage AI to craft and optimize copy, content and iterative tests
Develop a monthly experimentation roadmap
Hands-on campaign setup and troubleshooting, comfortable reviewing account structures, implementing tags, and validating tracking
Partner with analytics and Martech to implement effective tagging, tracking, and measurement
Identify new digital advertising and PPC platforms, audiences and creative formats to fuel experimentation and performance growth
Collaborate with members of the PPC team for optimal performance across all Justrite Safety Group campaigns
Qualification
Required
5-7+ years of experience in paid media/performance marketing
3-5+ years of experience in retail media network marketing
3-5+ years of experience creating, implementing and running large scale paid campaigns
Experience owning the paid media approach and execution for an ecommerce brand
Experience driving successful lead generation in a B2B environment
Extensive experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube ads
Preferred
Experience in Pacvue Advertising a plus
Goal-driven, self-starter
Collaborative team player
Analytical and data-driven
Attention to detail
Performance obsessed
Benefits
Comprehensive medical, dental, and vision coverage
Flexible hours and alternative work arrangements
401K plan, complete with a company match
Company-paid short and long-term disability insurance
Generous paid time off
Personal days
Robust employee wellness program
Company
Justrite Safety Group
Justrite Safety Group (JSG) manufactures and provides industrial safety solutions.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ankush Kumar
Chief Executive Officer and President
Tom Grooms
Chief Technology Officer
Recent News
2025-11-28
EIN Presswire
2025-10-17
Company data provided by crunchbase