Real Chemistry · 15 hours ago
starpower - Senior Director, Influencer (Health & Wellness)
Water Street - New York
Full-time
Hybrid
Director/Executive
$135K/yr - $165K/yr
10+ years expReal Chemistry is a global agency focused on transforming healthcare through scientific expertise and creativity. The Senior Director will lead the development of influencer marketing strategies and campaigns, providing innovative solutions to enhance brand messaging and engagement in the Health & Wellness sector.
Health Care
Responsibilities
Work closely with business leaders at starpower to build our strategic output for brand partners
Interpret client briefs and work closely with the creative and analytics teams to develop the influencer approach that drives business objectives
Bring actionable and inspiring insights from all data sources to promote and enable data-driven recommendations
Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines
Think creatively beyond sponsored content, leveraging earned, owned, and shared media in addition to paid
Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement
Maintain consistent knowledge of client, generating original ideas to amplify their efforts through Influencer marketing
Understand key competitors and their business strategies
Understand and provide thought leadership on Influencer and cultural trends
Identify and pitch new opportunities based on industry landscape to help drive organic client growth
Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables
Serve as a Trend-spotter in the healthcare Influence marketing space and participate in industry thought leadership and organization wide POVs (both proactive and reactive)
Identify Industry and client-issues and proactive serve up POVs to Clients in conjunction with multidisciplinary teams/agency partners
Lead client communications and sell in ideas from meeting prep to follow up to Q&A and revisions
Attend regularly scheduled and sporadic client conference calls
Attend in-person meetings with clients and agency partners
Participate in planning sessions from ideation to tissue session to final presentation
Participate in business pitches, presentations to clients and prospective clients
Assist in the overall growth of the agency, including new business & networking
Qualification
Required
10+ years of experience in a role with experience driving Influencer marketing
Deep understanding of the Health & Wellness pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns
Track record across influencer strategy and tactical planning, ideally having worked within an integrated agency team across paid media, social, and PR
You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked
Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust
Demonstrated proficiency in social media, both personally and professionally
Strong and comfortable presenting to clients/public speaking
Proven ability to develop meaningful Influencer relationships that results in authentic and persuasive storytelling
The ability to effectively collaborate with multidisciplinary teams a must
Strong project management skills with impeccable attention to detail
Experience with paid social media in support of influencer campaigns
Experience with Influencer and Social Media tools including but not limited to Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch, Tribe
Benefits
Free snacks to keep you running all day long
Generous holiday and paid time off
Options for private medical, dental, and vision plans
Support in saving for the future
Mental wellness coaching and support
Access to more than 13,000 online classes with LinkedIn Learning
Company
Real Chemistry
Real Chemistry is a health innovation company dedicated to making the world a healthier place for everyone
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Andy Johnson
Chief Information Officer
J
Jeff Byrne
Group Director of Research and Development
Recent News
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2025-10-26
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