Helen of Troy · 16 hours ago
Manager, PR and Influencer Marketing
New York, NY
Full-time
Hybrid
Mid, Senior Level
$91K/yr - $111K/yr
3+ years expHelen of Troy is a prominent player in the global consumer products industry, offering a diverse range of innovative products. The Manager of PR and Influencer Marketing is responsible for developing and executing comprehensive public relations and influencer strategies to enhance brand awareness and engagement, overseeing all PR activities and managing influencer partnerships.
Consumer GoodsManufacturingRetailShopping
Responsibilities
Develop and implement a strategic PR plan that aligns with brand goals
Manage media relations, including cultivating relationships with key journalists, bloggers, and media outlets
Oversee the creation and distribution of press releases, media kits, and other PR materials
Monitor and analyze media coverage, providing regular reports to senior management
Develop and execute influencer marketing campaigns that align with brand messaging and objectives
Identify, negotiate, and manage relationships with influencers, ensuring alignment with brand values
Track and analyze the performance of influencer campaigns, optimizing strategies for maximum impact
Collaborate with influencers to create authentic, engaging content that resonates with target audiences
Select and manage external PR agencies to ensure they meet brand standards and strategic goals
Oversee agency activities, including media outreach, event coordination, and content creation
Evaluate agency performance regularly, providing feedback and direction to ensure alignment with brand objectives
Ensure effective communication between internal teams and external agencies to streamline processes and deliver results
Lead and mentor 1-2 direct reports, providing guidance, support, and professional development opportunities
Oversee the day-to-day activities of the PR and influencer team, ensuring timely and effective execution of tasks
Conduct regular performance reviews and provide constructive feedback to improve team effectiveness
Develop and maintain a crisis communication plan, ensuring the brand is prepared for any potential PR issues
Act as the primary point of contact during a crisis, managing communications and mitigating damage to the brand’s reputation
Collaborate with internal stakeholders to ensure a unified response to crises
Work closely with the broader marketing, digital, and creative teams to ensure consistency in brand messaging across all channels
Collaborate with product, sales, and customer service teams to align PR and influencer strategies with overall business goals
Qualification
Required
Bachelor's Degree
3+ years of relevant experience
3+ years' experience managing and/or leading a direct report or team
Experience in creating and distributing press releases, media kits, and other PR materials
Experience in developing and executing crisis communication plans, handling media inquiries during crises, and protecting the brand's reputation under pressure
Experience in planning and executing influencer marketing campaigns, from identifying the right influencers to negotiating partnerships and ensuring alignment with brand messaging
Experience working closely with influencers to co-create content that resonates with target audiences and drives engagement
Experience managing relationships with external PR agencies, ensuring they meet brand standards and strategic objectives. This includes overseeing their work, providing feedback, and ensuring effective communication
Experience in managing budgets related to agency fees, influencer partnerships, and PR activities, ensuring cost-effectiveness and ROI
Experience leading and mentoring a team, ideally within a PR or marketing function. This includes providing guidance, conducting performance reviews, and fostering professional development
Experience in developing and executing PR and influencer strategies that align with broader marketing and business goals
Experience contributing to brand awareness and reputation through strategic PR initiatives and influencer collaborations
Experience in the same or a related industry (e.g., consumer goods, fashion, tech), with a deep understanding of the target audience and industry trends
Experience using data and analytics to measure the effectiveness of PR and influencer campaigns, adjust strategies, and report on ROI
Authorized to work in the United States on a full-time basis
Preferred
Experience in managing PR crises
Benefits
Salary + Bonus
Healthcare
Dental
Vision
Paid Holidays
Paid Parental Leave
401(k) with company match
Basic Life Insurance
Short Term Disability (STD)
Long Term Disability (LTD)
Paid Time Off (PTO)
Paid Charitable (volunteer) Leave
Educational Assistance
Company
Helen of Troy
Helen of Troy is a consumer products company that designs, develops beauty products personal care and housewares.
1001-5000 employees
H1B Sponsorship
Helen of Troy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (9)
2023 (7)
2022 (14)
2021 (15)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$1.5B2024-02-20Post Ipo Debt· $1.5B
1982-08-13IPO
Leadership Team
Brian Grass
CFO
Recent News
2026-01-11
Benzinga.com
2026-01-09
Company data provided by crunchbase