The Guitar Center Company · 11 hours ago
Analyst, New Product Marketing
Westlake Village, CA
Full-time
Onsite
Entry, Mid Level
$75K/yr - $80K/yr
2+ years expThe Guitar Center Company is the world's largest retailer of musical instruments and equipment, and they are seeking an Analyst for New Product Marketing. This role involves coordinating product launches by connecting various teams and analyzing marketing performance to ensure successful execution and market impact.
Retail
Hiring Manager
Kevin Theiss
Responsibilities
Act as the central connector between Merchandising, Marketing and Creative partners
Maintain visibility into launch timelines, risks, and dependencies
Analyze sales & marketing performance metrics and produce reporting documentation
Own the NPI ticket database (Quickbase) to validate launch details such as marketing live dates, inventory status, forecasts, campaign alignment, and prioritization, and more
Assist in translating merchant strategies into actionable marketing execution
Partner with channel teams across Email, E-commerce, Paid Media, In-Store, Social, Affiliate/Influencer, Retail, and Contact Center
Identify trends that inform launch prioritization, resourcing, and go-to-market strategy
Develop new NPI workflows, tools, and documentation to support scalable execution
Serve as a product marketing subject-matter expert for new products
Review creative assets to ensure accuracy of product details, messaging, and timing
Support merchant teams and represent new product marketing interests in vendor discussions as needed
Qualification
Required
Bachelor's degree in marketing, business, or related field (or equivalent experience)
2- 4 years marketing experience preferably supporting product launches or go-to market initiatives
Experience working in a fast-paced, dynamic environment, with the ability to thrive under pressure and adapt to change
Outstanding communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization
Comfort working with databases, spreadsheets, BI tools, AI and marketing calendars
Strong organizational skills and ability to manage multiple priorities
Proven cross-functional collaboration experience
Preferred
Musical experience highly preferred
Benefits
Gig leave
Medical
Dental
Vision
401K plus company match
Mental health support
Paid sick/holiday/vacation time
Employee discount program
Tuition reimbursement options
Company
The Guitar Center Company
We exist so music can persist. Our family of brands has put more instruments into the hands of more people than anyone on the planet.
10001+ employees
H1B Sponsorship
The Guitar Center Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (17)
2024 (7)
2023 (16)
2022 (5)
2021 (5)
2020 (6)
Funding
Current Stage
Late StageLeadership Team
Gabriel Dalporto
Chief Executive Officer
Ron Japinga
CEO
Recent News
2024-05-05
2024-05-04
Company data provided by crunchbase