Paramount+ · 12 hours ago
Audience Acquisition Specialist
New York, NY
Full-time
Onsite
Entry, Mid Level
$65K/yr - $77K/yr
2+ years expParamount+ is a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global. As an Audience Acquisition Marketing Specialist, you will manage paid social campaigns on platforms like Facebook and Instagram, focusing on audience targeting and performance metrics to support business goals.
Entertainment
Responsibilities
Build and traffic campaign, ad groups/sets or creatives/ads through various paid social ad managers/platforms, including but not limited to Facebook, Snap, Pinterest, Reddit, TikTok, among others either platform direct or using a social management platform such as Sprinklr, Smartly, etc. and use of an ad server such as CM360 to build ad tags
Q/A campaign builds to ensure accuracy for set-up details, such as naming convention protocols, 3P tagging requirements and other trafficking needs, ensuring the correct tags are being used and data is flowing through to internal dashboards
Monitor campaign performance and delivery, ensuring campaigns deliver in full to the agreed upon flight dates and budget spends. Proactively take action if campaigns fall short, either with makegoods or other adjustments by working closely with the paid social team for feedback and direction
Help with monthly campaign actualization and reconciliation, making sure internal dashboards are correct and working with internal BI teams to correct any data or naming convention issues
Collaborate with partners and internal team to ensure billing accuracies, including invoice tracking and submission
Collaborate with larger MACS team to communicate campaign progress, learnings, and updates in the paid social media industry
Monitor activities of competitors and industry trends
Execute special projects as needed
Build and launch paid social campaigns/ ad sets/ads with accuracy for tags, names, details
Monitor campaign KPIs and pacing to benchmarks
Process invoices and ensure timely payment
Provide key reports + insights to aid in strategic decision-making across campaigns
Qualification
Required
Bachelor's Degree
2+ years of hands-on social (i.e. Facebook, TikTok, Snap, Pinterest, etc.) across multiple clients, preferably from a media agency or entertainment-based organization
Experience using a social ads management tools such as Sprinklr, Smartly, AdEspresso, Hootsuite, Kenshoo or Marin
Strong computer skills, including advanced knowledge of Microsoft Excel, Word and PowerPoint
Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders
Enthusiastic, passionate and strong work ethic
Proactive and self-motivated
Strong verbal and communication skills
Flexibility and ability to handle multiple projects at one time
Strong communication skills, proactively communicate bandwidth and deliverables
Preferred
Professional Certification : Blueprint or Flite School, etc. certification or other equivalent
Experience with project management software or platforms such as Asana, Trello, JIRA, Basecamp or equivalent
Benefits
Medical
Dental
Vision
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
PTO
Company
Paramount+
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Dara Gruen
Vice President, Product Partner Operations
Mallory Dash
VP Lifecycle Marketing, Partner Engagement
Company data provided by crunchbase