Infinite Home Solutions LLC · 19 hours ago
Fractional Chief Marketing Officer / Fractional Marketing Director
United States
Full-time
Remote
Director/Executive
$75/hr - $100/hrInfinite Home Solutions LLC is a growing home services and contracting company focused on building a strong digital-first brand and lead generation engine. They are seeking a Fractional Chief Marketing Officer to provide strategic direction, optimize marketing systems, and guide their existing virtual marketing team to enhance performance without being execution-heavy.
Construction
Responsibilities
Review and refine the overall digital marketing strategy
Ensure alignment between SEO, PPC, paid social, and organic social efforts
Help prioritize initiatives based on ROI, speed to impact, and scalability
Translate business goals into clear marketing KPIs and roadmaps
Oversee Google Ads strategy (search, local services, retargeting)
Review keyword strategy, account structure, budgets, and conversion tracking
Provide guidance on scaling profitable campaigns and cutting waste
Support Facebook/Instagram lead generation strategy and funnel quality
Guide SEO strategy (local SEO, content, authority building)
Review keyword targeting, content plans, and on-page optimization
Ensure SEO and paid search efforts complement—not compete with—each other
Act as a senior leader to an existing marketing team (VAs / specialists)
Identify gaps in skill sets, workflows, or execution quality
Improve SOPs, reporting, accountability, and communication
Mentor team leads without micromanaging
Help define clear reporting dashboards and performance reviews
Ensure leads, CPL, CAC, and ROI are clearly tracked and understood
Create feedback loops between marketing, sales, and operations
Qualification
Required
Proven experience as a CMO, Marketing Director, or Senior Digital Marketing Leader
Strong command of Google Ads (non-negotiable)
Solid understanding of SEO, paid social, and lead generation funnels
Experience working with contracting, home services, trades, or local services businesses (highly preferred)
Experience leading or overseeing remote or virtual marketing teams
Ability to simplify complexity and focus teams on what actually drives results
Preferred
Experience working with contracting, home services, trades, or local services businesses (highly preferred)
Has worked with small to mid-sized service businesses ($1M–$10M+ range)
Comfortable stepping into imperfect systems and improving them
Strategic thinker who is still practical and ROI-driven
Communicates clearly and confidently with leadership and execution teams
Understands local lead gen, urgency-based buyers, and competitive markets
Company
Infinite Home Solutions LLC
WE DON’T JUST FIX HOMES — WE RESURRECT THEM.
Founded in 2021
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase