Dexian · 20 hours ago
Digital Channel Marketing (Business Messaging)
New York, NY
Contract
Hybrid
Senior Level, Lead/Staff
$80/hr - $85/hr
10+ years expDexian is a leading provider of staffing, IT, and workforce solutions. They are seeking a Digital Channel Marketing professional to own in-app digital campaigns for a large-scale business messaging platform, plan and execute campaigns, and drive product adoption through effective marketing strategies.
ConsultingHuman ResourcesInformation TechnologyProfessional ServicesStaffing Agency
Hiring Manager
Vikash Singh
Responsibilities
Own in-app digital campaigns for a large-scale business messaging platform
Plan and execute 3 in-app campaigns per month (end-to-end)
Build and manage editorial & lifecycle calendars (what to say, when, and why)
Partner with Product, Creative, Data, Engineering, and TPMs to deliver campaigns
Drive product adoption using clear CTAs, deep links, and in-app journeys
Measure performance using A/B testing, engagement metrics, and usage data
Qualification
Required
10+ years digital / channel / lifecycle marketing experience
Strong in-app or product marketing campaign execution experience
Hands-on creative production & vendor/agency management
Proven product GTM experience
Comfortable leading cross-functional, technical teams
Data-driven mindset (testing, reporting, optimization)
Portfolio required
Be ready to walk through one in-app campaign start → finish, including challenges and results
Preferred
FAANG or Social Media or Big Tech experience
Lifecycle marketing frameworks
Measurement & performance dashboards
Content strategy or localization experience
Company
Dexian
Dexian provides services for staffing, talent development, and consulting, with a focus on technology, finance, and project management.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mahfuz Ahmed
Chairman of the Board
Vikram Motiani
Managing Director
Recent News
2025-11-19
Company data provided by crunchbase