University of Denver · 4 hours ago
Director of Marketing and Communications, Graduate School of Social Work
Denver, CO
Full-time
Hybrid
Lead/Staff, Director/Executive
$90K/yr - $110K/yr
5+ years expThe University of Denver is a private institution committed to advancing quality social work education. The Director of Marketing and Communications will develop and execute the marketing and communication strategy for the Graduate School of Social Work, managing various marketing activities and collaborating with internal and external stakeholders to enhance brand awareness.
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Responsibilities
Develop, implement and manage the marketing and communication strategy for the school including content strategy, creative design and usability through communication channels including the school’s website, social media, collateral, and email
Work closely with all faculty to understand, catalog, and showcase areas of research and specialty. Build and execute a communications strategy to promote faculty work through GSSW channels
Develop, monitor and analyze key performance indicators for communication and marketing efforts and tailor future efforts accordingly
Manage internal and external partners to drive, engage, and grow traffic, acquire and retain subscribers and generate inquiries (leads)
Manage external design firms and copywriters to creatively build and grow the GSSW brand and develop meaningful content and visual design for the school
Create and execute digital advertising plans in concert with an outside vendor and own the day-to-day relationship with the vendor and monitor the marketing budget to maximize return on investment
Hire, Train, and Manage all Marketing and Communications team members and assign tasks that align with the GSSW strategic communication plan
Pitch the impactful work of GSSW to the DU central Marketing and Communication office to expand local and national media coverage and reach. Serve as a unit subject matter expert for DU’s central marketing office
Approve and guide the marketing and communication strategy and outreach process for GSSW institutes and centers, office of community engagement, office of career development, office of field education, and others
Create annual marketing and promotional plan for new student admissions, including data-driven recruitment efforts, paid ads, social media placement, texting, and email campaigns for the entire enrollment funnel. Establish and build reports alongside the Office of Enrollment and utilize data to generate a lead scoring-strategy for inquiry outreach. Develop and execute innovative, personalized digital experiences for GSSW target audiences—including the integration of a chatbot and behavioral-based content
Establish data governance across the school for customized outreach
Supervise the Assistant Director of Marketing and Communications and Communications Coordinator
Supervise, train and mentor team members and foster their professional growth
Qualification
Required
Bachelor's degree in Marketing, Business Administration or related field
5+ years of professional experience in marketing
Skilled in developing creative and innovative communication and marketing strategies
Understanding branding importance and techniques and experience implementing branding via digital vehicles
Experience with and knowledge of social media sites, tools and applications
Digital expertise in all related areas: SEM/SEO, mobile, responsive design, website creation and governance
Basic graphic design skills with familiarity of graphic design software (Photoshop, InDesign, illustrator, etc.)
Ability to effectively communicate with and market to a variety of audiences
Ability to learn new content management systems and marketing tools
Strong organizational and project management skills
Ability to prioritize work and manage multiple projects on schedule
Ability to analyze performance data and strong mathematical/analytical acumen
Demonstrate willingness and ability to effectively work in, adapt to and manage change
Ability to provide exceptional service to both internal and external clients and stakeholders, including responding promptly to issues and challenges
Demonstrated ability to collaborate with peers, direct reports and senior leaders in achieving objectives
Excellent written and spoken English language skills, and the ability to communicate clearly in oral and written form
Solid competency with Microsoft Office Suite
Preferred
Master's degree in Marketing, Communications or related field
Digital Certifications: Google Adwords (Fundamentals & Search), Google Analytics
Benefits
Medical
Dental
Retirement
Paid time off
Tuition benefit
ECO pass
Company
University of Denver
The University of Denver is a private research university in Denver, Colorado.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.03MKey Investors
Caring for Denver Foundation
2023-03-29Grant· $0.03M
2021-11-19Grant
Leadership Team
Mark Aoyagi
Co-Director of Sport & Performance Psychology; Professor
Recent News
2025-11-07
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2025-10-25
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