Sr. Customer Marketing Manager - Startups jobs in United States
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Vercel · 20 hours ago

Sr. Customer Marketing Manager - Startups

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
money$150K/yr - $205K/yr
date6+ years exp

Vercel is a company that provides developers with tools and cloud infrastructure to enhance web performance. They are seeking a Senior Customer Marketing Manager to establish a startup-focused marketing function that amplifies success stories and advocates for their platform through compelling content and community engagement.

Artificial Intelligence (AI)Cloud InfrastructureDeveloper PlatformSoftwareWeb Development
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Growth Opportunities

Responsibilities

Create case studies, testimonials, and video content in partnership with content, design, and product marketing teams
Develop ways to deepen customer engagement and drive loyalty, such as reference programs, customer councils, and speaker opportunities
Partner with the events team to highlight customer voices at industry events and webinars. Support community-building efforts that foster peer-to-peer learning among customers
Gather insights through interviews, surveys, and events to inform product development, messaging, and marketing strategy. Act as the internal champion for customer perspectives
Work closely with GTM, Product, and Success teams to align on shared goals, coordinate outreach, and ensure consistent messaging across touch points
Define KPIs, track performance of customer marketing efforts, and iterate based on data and feedback

Qualification

Customer marketingContent creationTechnical narrativesStartup experienceData-driven optimizationCommunity buildingRelationship buildingInterpersonal skills

Required

6+ years in customer marketing, product marketing, or growth marketing roles, with demonstrated experience in startup or developer-focused environments
Proven track record building customer advocacy programs for technical audiences or early-stage companies
Exceptional ability to craft technical narratives that resonate with developers while demonstrating business value
Experience producing diverse content formats (written case studies, video testimonials, technical blog posts, social content)
Talent for making complex technical concepts accessible and compelling across different audiences
Comfort engaging with technical audiences and understanding developer workflows, tools, and priorities
Ability to build authentic relationships with founders and engineering leaders
Thrives in fast-paced, ambiguous environments where you need to build programs from scratch

Preferred

Have experience marketing to developer communities or running technical content programs

Benefits

Competitive compensation package, including equity.
Inclusive Healthcare Package.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
Flexible Time Off.
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

Company

Vercel

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Vercel is a developer platform that provides cloud infrastructure services for the web.
dateFounded in 2015
location
Covina, California, USA
people-size501-1000 employees
web-link
https://vercel.com

Funding

Current Stage
Late Stage
Total Funding
$863M
Key Investors
AccelBedrockGoogle Ventures
2025-09-30Series F· $300M
2024-05-16Series E· $250M
2021-11-23Series D· $150M

Leadership Team

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Guillermo Rauch
CEO
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Malte Ubl
CTO
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Company data provided by crunchbase