Concept Group - Valnet Inc · 11 hours ago
CarBuzz | Performance Marketing Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expConcept Group - Valnet Inc is looking for a Performance Marketing Specialist for CarBuzz, a leading source of automotive news. The role involves driving measurable growth across paid channels, optimizing campaigns, and collaborating with various teams to enhance marketplace efforts.
Online Media
Responsibilities
Plan, launch, and optimize paid campaigns across platforms such as Google Ads (Search/Discover/YouTube), Meta, TikTok, X, Reddit, and/or programmatic partners (channel mix based on business needs)
Own performance outcomes (CPA/CAC, ROAS where applicable, CTR, CPC, conversion rate, session quality), and report weekly/monthly insights with clear recommendations
Run structured experiments (A/B and multivariate tests) on targeting, bidding, creatives, and messaging—maintaining an always-on testing pipeline
Develop audience strategies including remarketing, lookalikes, interest targeting, contextual targeting, and lifecycle segmentation
Implement and maintain tracking using GA4, Google Tag Manager, pixels, and UTMs
Support monetization initiatives by driving traffic to the marketplace
Manage budgets and pacing across brands and channels, ensuring efficient spend and clear forecasting
Monitor market and platform trends (auto seasonality, model-year shifts, new features like PMax updates, attribution/privacy changes) and quickly translate them into execution
Qualification
Required
2–5+ years hands-on experience in performance marketing / paid media (in-house, agency, or both)
Proven ability to optimize to outcomes, not just clicks (conversions, subscriptions, lead-gen, revenue where applicable)
Strong working knowledge of Google Ads (Search, YouTube, Discover; PMax a plus)
Strong working knowledge of Meta Ads Manager
Strong working knowledge of GA4 + Google Tag Manager, UTMs, pixels, attribution basics
Comfortable analyzing performance in spreadsheets and BI tools (Looker Studio/Tableau a plus)
Excellent written communication—able to translate numbers into clear actions and collaborate cross-functionally
Highly organized: campaign hygiene, documentation, experimentation discipline, budget pacing
Preferred
Experience in media/publishing, high-volume content environments, or affiliate-driven models
Familiarity with SEO/content strategy and how paid can amplify editorial wins
Experience with YouTube growth or paid video creative testing
Programmatic, native (Taboola/Outbrain), or Reddit/X/TikTok experience
Basic SQL, BigQuery, or analytics engineering collaboration experience
Company
Concept Group - Valnet Inc
A network of brands that lead across the automotive, travel, Movies/Television, sports entertainment & celebrity industries
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase