Boxercraft · 9 hours ago
Marketing and Licensing Manager
Mableton, GA
Full-time
Hybrid
Entry, Mid Level
2+ years expBoxercraft is a lifestyle apparel brand rooted in comfort, style, and self-expression. The Marketing and Licensing Manager is responsible for managing the company's digital marketing presence, overseeing tradeshows and events, and serving as the main point of contact for licensing administration, supporting the brand’s vision and business goals through strong marketing execution and collaboration.
Apparel & Fashion
Responsibilities
Manage and optimize all digital marketing channels, including:
Website (D2C & B2B): Content updates, featured collections, performance tracking, reviews, and ongoing optimization
Social Media: Plan and manage content calendars; collaborate with the Creative Marketing Manager on assets; post, engage, and explore new platforms
Email Marketing: Plan, execute, and analyze B2B and D2C email campaigns using Klaviyo
Collaborate with the Creative Marketing Manager to develop marketing assets such as photography, video, print materials, digital ads, AI imagery, and copy
Partner with Sales, Product Development, and Creative teams to support catalogs, style guides, and marketing collateral
Track PR coverage and build relationships with relevant media and industry contacts
Manage, analyze and update Paid Ads across all applicable mediums (Ex: Search, social, Amazon, Seasonal campaigns, etc.)
Serve as the primary project manager for all Boxercraft events and tradeshows
Coordinate with Sales, Product Development, and Marketing on booth design, product selection, and messaging
Manage event logistics including merchandising, samples, shipping, badge scanners, and timelines
Work with the Creative Director to ensure all promotional materials are prepared and organized
Represent the brand at events by engaging with current and prospective customers
Act as the main point of contact for licensors and licensees
Manage artwork approvals and ensure compliance with all licensing and brand guidelines
Coordinate the approval process between Boxercraft, Recover, and licensors
Oversee royalty reporting and licensing administration
Qualification
Required
Bachelor's degree in a related field, or equivalent combination of education and relevant experience
2–4 years of experience in administrative, marketing, or related roles
General understanding of marketing and licensing concepts
Working knowledge of digital marketing fundamentals, including email, social media, content, SEO, and paid advertising
Experience managing and creating content for social media platforms such as Instagram, Facebook, LinkedIn, TikTok, X, and YouTube
Strong copywriting skills for social media, email campaigns, and web content
Familiarity with email marketing platforms (e.g., Klaviyo)
Understanding of SEO principles and best practices
Ability to analyze and report on performance using analytics tools (e.g., Google Analytics, platform insights, dashboards)
Advanced proficiency in Microsoft Office (Excel, PowerPoint, Outlook)
Highly organized with strong attention to detail and follow-up skills
Ability to manage multiple priorities and meet deadlines in a fast-paced environment
Self-directed and able to work effectively with minimal supervision
Collaborative team player with the ability to lead when needed
Professional, courteous, and respectful communicator
Accountable, trustworthy, and results-driven with a proactive mindset
Prolonged periods of sitting at a desk and working on a computer
This role also operates in a professional office environment and routinely uses standard office equipment such as computers, phones, and printers
Benefits
Competitive Pay
Health and Wellness
Time away from work
Growth and Development
Financial planning and wellbeing
Including a generous 401(k) match!
Extras, discounts, and perks
Company
Boxercraft
When we say “About Us”, what we really mean is “About You”.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jon Carroll
Founder
Company data provided by crunchbase