The Cake · 22 hours ago
Motion Designer
The Cake is a fast-growing B2B tech company seeking a dedicated Instructional & Information Designer / Motion Designer. This role focuses on transforming complex technical concepts into clear visual storytelling and creating enablement materials that help sales and internal teams communicate value more effectively.
Responsibilities
Translate complex technical B2B concepts into clear visual/instructional content (auto demos, tutorials, animated architecture diagrams, infographics, explainer visuals)
Create dynamic enablement materials that “show” capabilities and use cases rather than just “tell” with bullets/slides
Partner with stakeholders to visualize messaging, value propositions, and technical workflows
Develop motion design elements to bring static assets to life (animations, transitions, explainer sequences)
Ensure brand standards and consistency across all enablement visuals
Iterate quickly based on feedback from stakeholders and leadership
Help provide dedicated capacity for high-priority visual storytelling needs
Qualification
Required
5–8+ years of experience in instructional/information design, motion design, or visual storytelling for enterprise B2B/tech/SaaS environments
Proven ability to simplify complex technical concepts into clear visuals (demos, tutorials, architecture diagrams, infographics)
Strong motion design skills (animation, transitions, explainer sequences)
Deep experience working in large, matrixed tech companies (e.g., Oracle, Salesforce, Meta, Adobe, similar enterprise platforms)
Proficiency in design/motion tools (Adobe After Effects, Illustrator, Figma, Premiere, etc.)
Legally authorized to work in the US (no sponsorship available)
Preferred
Have worked in enterprise SaaS or platform technologies and understand sales enablement motions
Excel at “show not tell” storytelling for technical audiences (sales decks, battle cards, discovery assets)
Are comfortable in fast-moving, high-output environments with tight feedback loops
Bring regionalization/geo-fencing awareness (bonus, not priority)
Are open to a long-term permanent opportunity if the fit is exceptional (contract-to-hire path available)