Acosta · 7 hours ago
Director of Sales
Dallas, TX
Full-time
Onsite
Director/Executive
$105K/yr - $120K/yrAcosta is a part of Acosta Group, specializing in retail sales services, digital strategy, and business intelligence. The Director of Sales will be responsible for leading regional sales strategy, managing distributor and retailer partnerships, and developing a high-performing sales team.
MarketingSales
Responsibilities
Deliver corporate revenue goals within established budgets and timelines
Oversee sales execution across 120+ brands, ensuring volume, share, and sales fundamentals (Merchandising, Assortment, Pricing, Shelving) are consistently met
Develop and implement robust regional business plans that align with principal priorities and drive in‑store presence
Serve as the primary strategic contact for key distributor partners, including UNFI and KeHE, ensuring seamless communication, accurate forecasting, and mutual business growth
Build and sustain strong relationships with Natural and Conventional retailers throughout the Central Region
Act as the point of contact for customer‑specific needs, including category insights, shopper behavior, and promotional strategy
Lead, coach, and mentor a team of 8 Business Managers, fostering accountability, business acumen, and high performance
Support Business Managers in managing their accounts, advancing their understanding of principal priorities, and strengthening customer engagement
Model strong leadership aligned with company culture and expectations
Optimize selling costs while maximizing revenue through brokerage, commissions, bonuses, and incentives
Oversee manufacturer and customer-level expenditures responsibly
Develop effective processes to manage trade and marketing funds in accordance with company policies, minimizing deductions
Apply strong analytical skills—particularly around category management and business planning—to identify opportunities, improve performance, and drive profitable growth
Represent the organization with key manufacturers to uncover new opportunities and expand existing business
Leverage cross-functional corporate resources to strengthen client relationships and secure incremental wins
Stay current on industry trends, Natural channel dynamics, and competitive shifts to guide strategy
Participate in assigned initiatives and special projects as needed to support broader organizational priorities
Qualification
Required
High School Diploma or GED required
Proven track record in a sales leadership capacity within the CPG industry, a food broker, or a national sales organization
Experience leading tenured sales or business manager teams
Required experience working with major distributors such as UNFI or KeHE
Strong business planning capability with acute attention to detail and the ability to multitask in a complex, high-volume environment
Excellent interpersonal, organizational, presentation, negotiation, and sales skills
Ability to analyze sales and marketing data to build effective selling stories and business cases
Proficiency in systems and tools that support sales reporting and forecasting
Valid driver's license
No DUI/DWI convictions within the past 36 months (required for roles that drive on behalf of the company)
Ability to travel within the Central Region
Ability to see, hear, and perform essential functions required for customer engagement and field work
Preferred
Bachelor's Degree preferred
Benefits
Flexible scheduling options
Company
Acosta
Acosta brings simplicity to retail sales.
Founded in 1927
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Berkshire Partners
2014-07-28Acquired
2003-01-27Series Unknown
Leadership Team
Darian Pickett
Chief Executive Officer
Linda Hodnett
Retired VP of Sales
Recent News
Company data provided by crunchbase