Head of Audience Operations and Digital Analytics jobs in United States
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Vanguard · 2 weeks ago

Head of Audience Operations and Digital Analytics

positionMalvern, PA
timeFull-time
remoteHybrid
seniorityDirector/Executive
date8+ years exp

Vanguard is a company focused on the long-term financial wellbeing of its clients. They are seeking a senior marketing leader to lead the Audience, Operations and Analytics team, focusing on advanced personalization and operational excellence through technology and data integration.

FinanceFinancial Services
badNo H1Bnote

Responsibilities

Set strategic direction for Audience Strategy & Segmentation, Audience Activation & Governance, and Digital Analytics teams; ensure alignment with enterprise priorities and marketing objectives
Serve as a senior thought leader for personalization and marketing technology; influence roadmap decisions and advocate for investments that advance data-driven marketing
Oversee complex platform migrations and integrations (Adobe RT-CDP, RedPoint, Adobe CJA) to enhance data quality, accessibility, and activation speed
Establish governance frameworks and performance standards for high-volume audience development, and ensure compliance and operational excellence
Drive cross-functional collaboration with Marketing Technology and Personal Investor Technology to integrate marketing strategies with technology capabilities; champion scalable, secure, and innovative solutions
Advance audience lifecycle management and segmentation strategies across channels; define success metrics and embed measurement into activation workflows
Promote a culture of experimentation and analytics; scale testing methodologies and performance attribution to inform strategic decisions
Develop and retain top talent; provide coaching and career development to sustain a high-performing, future-ready team

Qualification

Marketing technology expertiseDigital transformationCustomer engagementData managementAdobe RT-CDPWeb analyticsJourney analyticsAudience segmentationMentoring talentVendor managementExceptional communication

Required

8+ years in marketing technology, digital transformation, and customer engagement; 8+ years leading managers and multi-team organizations
Expertise in marketing technology platforms and analytics tools – CDP, Personalization and Experimentation, Web Analytics, Journey Analytics, Data Management
Deep understanding of customer behavior and end-to-end journey orchestration
Proven ability to work across diverse teams to deliver complex initiatives and influence senior leadership
Exceptional communication and executive presence; skilled at aligning diverse stakeholders
Track record of mentoring senior talent and building future-ready teams
Experience delivering enterprise-scale technology initiatives and managing organizational change
Strong vendor management across complex marketing technology projects

Preferred

Experience with Adobe RT-CDP, Target, Audience Manager, Analytics, CJA, and RedPoint is a bonus

Company

Vanguard

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Glassdoor3.7
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Check is a client-owned investment company that offers low-cost mutual funds, ETFs, advice, and related services.
dateFounded in 1975
location
Kelayres, Pennsylvania, USA
people-size10001+ employees
web-link
http://investor.vanguard.com/corporate-portal

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
ic@3401
2017-03-31Non Equity Assistance

Leadership Team

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Salim Ramji
Chief Executive Officer
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Andrew Maack
Principal, Head of US Equity Index Portfolio Management
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Recent News

IndiaTimes
MSTR stock jumps as Vanguard makes first $505 million investment in Strategy
2026-01-20
PR Newswire
Vanguard Appoints Natalie Lamarque as Chief Legal Officer
2025-09-05
citybiz
Vanguard Managing Director Karin Risi to Retire
2025-03-15
Company data provided by crunchbase