Crisis Prevention Institute · 14 hours ago
Marketing Lead, Content Strategy
Milwaukee, WI
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $85K/yr
4+ years expCrisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. The Marketing Lead, Content Strategy, is responsible for leading and executing CPI’s content strategy, ensuring high-quality content production and alignment with business priorities while collaborating with various teams.
AssociationConsultingEducationHealth CareProfessional ServicesTraining
Responsibilities
Own CPI’s always-on, evergreen content calendar, including topic planning, prioritization, refresh cadence, sunsetting, and performance optimization plans across digital channels
Develop and maintain a unified editorial calendar that aligns evergreen content with campaign themes, seasonal moments, and business priorities
Partner with the Demand Generation team to co-own campaign content strategy, ensuring evergreen and campaign content work together to reinforce themes and maximize performance
Lead the development of cross-functional editorial themes and content across marketing, sales, and organization-wide leadership efforts (case studies, whitepapers, etc.)
Write compelling, conversion-driven copy for high-impact content, thought leadership, campaign narratives, executive point of views (POVs), and sales enablement materials, ensuring clarity, consistency, and performance across channels
Collaborate with search engine optimization (SEO), marketing automation, and analytics partners to ensure content is optimized for discoverability, engagement, and performance across the funnel
Leverage AI-enabled tools to accelerate content development, scale ideation and drafting, and improve efficiency, while applying strong editorial judgment to ensure accuracy, brand voice, and quality
Create clear briefs, outlines, and messaging direction for creative teams, channel owners, and agency partners
Establish and maintain content governance standards, including intake, prioritization, reuse, and lifecycle management
Ensure content aligns with CPI brand voice, accessibility standards, and inclusive language best practices
Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with organization policies and procedures
Perform other position-related duties as assigned
Qualification
Required
Bachelor's degree in marketing, communications, journalism, public relations (PR), or a related field
Four years or more of work experience in content strategy, content marketing, and copywriting
Experience working with SEO principles, content optimization, and analytics tools
Experience using AI-powered content tools (such as Jasper) to support content ideation, drafting, and optimization at scale
Demonstrated ability to both set content strategy and personally execute high-quality content at scale
Strong copywriting skills in support of sales and marketing campaigns, from awareness through conversion, across multiple channels
Strong organizational skills with experience developing content calendars, campaign briefs, and governance frameworks
Strong editorial judgment paired with comfort making recommendations in complex, cross-functional environments
Ability to synthesize complex topics and product information into clear, audience-appropriate messaging
Ability to interpret data and use insights to inform decision-making
High attention to detail with the ability to manage multiple projects
Well-developed interpersonal skills, negotiation, writing, speaking, and listening skills
Strong business acumen and strategic thinking ability
Preferred
Experience working in an enterprise-grade content management system (CMS)
Experience developing international best practices or supporting multi-region campaigns
Strong understanding of accessibility standards, inclusive language, and brand voice consistency
Knowledge of regulatory requirements and legal considerations related to marketing activities
Experience in B2B marketing, education, healthcare, or human services industries
Benefits
Annual company performance bonus
Comprehensive benefits package
401k
PTO
Health & Wellness Days
Paid Volunteer Time Off
Continuing education and training
Hybrid work schedule
Paid Parental Leave
Company
Crisis Prevention Institute
Crisis Prevention Institute provides training and consulting in behavior management and dementia care for human service professionals.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$435MKey Investors
Millpond Equity Partners
2024-04-22Debt Financing· $435M
2019-10-15Acquired
2011-11-01Private Equity
Leadership Team
Megan Sprangers
Vice President of Product & Design
Kirsten Kessler
Chief Growth Officer
Recent News
Canada NewsWire
2025-12-02
Company data provided by crunchbase