Growth Marketing Manager jobs in United States
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InStride · 4 hours ago

Growth Marketing Manager

InStride is a public benefit corporation dedicated to investing in people and driving success through education. They are seeking an experienced Growth Marketing Manager to engage and nurture target accounts with best-in-class campaigns, focusing on developing and executing cross-channel marketing strategies.

Continuing EducationE-LearningEdTechEducationHigher Education

Responsibilities

Develop and execute campaign strategies that align with business objectives and drive engagement with target audiences across multiple channels and directly contribute to pipeline creation
Collaborate with cross-functional teams (Sales, PR, Solutions, Brand, and Events) to align initiatives with overall marketing strategies and broader business goals
Analyze campaign performance and ROI, using data-driven insights to refine strategies and improve future marketing efforts
Own and optimize the website to ensure engagement and conversion of prospects

Qualification

Growth strategyDemand generationPaid media strategyData analysisWordpressMarketoSalesforceGoogle AnalyticsCross-functional collaborationAI tools familiarityProactivityAdaptability

Required

5+ years experience in a demand generation or growth marketing role for a B2B brand
Proven track record of managing integrated campaigns that drive measurable pipeline growth
Naturally curious and love to experiment and tinker
Data-driven, with experience using analytics tools to measure campaign performance and adjust strategies based on insights
Technical experience includes using tools like Wordpress, Prismic, Marketo, Salesforce, Google Analytics, Demandbase, and ad platforms
Familiarity with AI tools or marketing automation workflows required
Proactive and adaptable, comfortable working in a fast-paced environment where priorities can shift, and can manage multiple projects simultaneously

Benefits

401(k) plan with company match
Flexible vacation policy
Paid family leave
Best-in-class health care benefits
Step Forward program

Company

InStride

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The premier global provider of strategic enterprise education programs.

Funding

Current Stage
Growth Stage

Leadership Team

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Craig Maloney
Chief Executive Officer
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Company data provided by crunchbase