PartnerCentric, Inc. · 7 hours ago
Senior Manager, Paid Media
United States
Full-time
Remote
Senior Level
5+ years expPartnerCentric is a company focused on performance-based marketing, and they are seeking a Senior Manager, Paid Media and Partnerships to lead their paid media organization. This role involves strategic thinking and hands-on execution to optimize paid media programs, cultivate partnerships, and manage a growing media team.
AdvertisingMarketingProfessional Services
Responsibilities
Identify and cultivate relationships with high-value paid media partners across Paid Social (e.g., Meta, TikTok), Expert Authority Media (e.g., Reddit, Quora, YouTube), Retail Media Networks, and AI-driven advertising platforms (e.g., ChatGPT, Perplexity)
Explore and evaluate emerging media and partner categories, including AI-powered commerce, GEO/AEO partner targets, and new paid formats, for client fit and innovation potential
Translate client objectives into integrated paid media strategies and partnership plans that align with their performance goals and drive incremental revenue
Collaborate with the VP of Influencer and Director of Partnership Development to evolve PartnerCentric’s paid media and partnership roadmap in line with market trends and client needs
Own and manage a portfolio of strategic media and platform relationships; serve as the key point of contact for performance growth, co-marketing, and innovation discussions for select high-priority accounts
Negotiate commercial agreements, media investment terms, and revenue share models with partners in alignment with client and agency objectives
Act as an advocate for partners internally, ensuring their capabilities and value propositions are understood and leveraged across client teams
Continuously test, measure, and refine paid media tactics to improve efficiency, scale, and incrementality, setting best practices the broader media team can follow
Serve as a player/coach: balance hands-on ownership of key accounts with the responsibility of building and leading a high-performing media team
Manage and mentor a small team of Partnership Managers or Associates, with a focus on media strategy, execution excellence, and professional growth; support hiring and onboarding as the team scales
Provide coaching on media strategy, analysis, negotiation, and communication skills; foster curiosity, accountability, and creativity within the team
Partner with the VP of Influencer to develop scalable systems, processes, and documentation for media partner sourcing, enablement, trafficking, optimization, and performance tracking
Partner closely with the Client Services and Data & Insights teams to ensure media strategies align with client performance goals and FUSE innovation priorities
Contribute to thought leadership, partner education sessions, and case studies highlighting success stories and innovations across Paid Social, Expert Authority Media, Retail Media, and AI advertising
Leverage AI-powered tools and PartnerCentric’s proprietary FUSE technology to surface insights, assess performance, and identify areas of opportunity across channels and partners
Collaborate with Influencer and partnership teams to ensure cohesive storytelling, testing frameworks, and measurement across media and partner initiatives
Qualification
Required
5–8 years of experience in paid media, partnerships, influencer, or performance marketing, including a minimum of 3 years working directly in digital media planning, buying, or partner development
Strong understanding of the digital media ecosystem, including Paid Social, content and creator-driven media, Expert Authority platforms, retail media, and emerging AI-led advertising environments
Demonstrated experience operating as a player/coach: leading or managing others while owning strategy and execution for key accounts
Highly curious, forward-thinking, and motivated to shape the future of performance and partnership-driven media
Proven ability to manage media and platform relationships, negotiate agreements, and drive measurable results
Experience managing or mentoring team members, including involvement in hiring, training, or process development
Excellent communication, presentation, and collaboration skills; comfortable representing PartnerCentric to senior-level stakeholders
Preferred
Familiarity with Retail Media Networks (e.g., Criteo, Koddi, CitrusAds), Programmatic Platforms (e.g., TradeDesk, DV360), Expert Authority Media (e.g., Reddit, Quora, YouTube), and AI-led partner strategies to create visibility and ranking in Answer Engines is a plus
Experience with affiliate or partnership platforms such as Impact, CJ, Partnerize, or Rakuten is a plus, especially where they intersect with paid media partnerships
Company
PartnerCentric, Inc.
PartnerCentric provides advanced affiliate management for powerhouse and challenger brands.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Patrick Revnew
Client Development Executive
Recent News
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