Get Well · 4 days ago
Head of Product Marketing & Communications, Precision Care AI
Bethesda, MD
Full-time
Hybrid
Director/Executive
$220K/yr - $260K/yr
12+ years expGet Well is seeking a Head of Product Marketing & Communications for Precision Care AI to build and lead a modern, AI-first marketing organization. This role focuses on redefining market strategies, enhancing revenue growth, and establishing GWRX as a leader in Precision Care AI through innovative marketing practices.
Health CareHospitalMedicalSoftware
Responsibilities
Own marketing and communications’ contribution to enterprise pipeline, bookings influence, and ARR growth
Design AI-driven GTM and communications strategies that generate measurable, sales-qualified pipeline
Continuously optimize for pipeline quality, velocity, and conversion
Aggressively apply AI to reinvent: Market and account segmentation, Account-based marketing and personalization, Content creation and distribution, Buyer and stakeholder insight discovery, and Competitive, analyst, and market intelligence
Replace manual, pre-AI workflows with AI-enabled automation and augmentation
Set the internal and external standard for what AI-first marketing and communications look like in healthcare
Establish GWRX as the category-defining leader in Precision Care AI
Build sustained credibility with a variety of stakeholders: Health system CEOs, CIOs, CMIOs, CFOs, and COOs, Clinical and operational leaders, and Industry analysts, media, and ecosystem partners
Ensure GWRX is consistently associated with measurable outcomes and real-world impact, not abstract AI promises
Translate AI capabilities, clinical workflows, and operational outcomes into clear, differentiated narratives
Ensure every product launch, message, and proof point reinforces category leadership
Partner deeply with Product, Engineering, and Customer Success to connect: AI innovation, customer outcomes, and revenue impact
Make product marketing a strategic growth lever, not a support function
Equip sales teams with AI-powered insights, messaging, and value models that materially improve win rates
Enable sellers to speak credibly to clinical and executive stakeholders, quantify outcomes and ROI, and position GWRX as a long-term strategic partner
Measure enablement success by sales performance, not asset volume
Build and lead a lean, elite, AI-native product marketing and communications team
Operate with startup speed, high accountability, and relentless focus on outcomes
Set clear OKRs tied to pipeline, ARR influence, and market leadership
Qualification
Required
12+ years of enterprise marketing experience with experience leading a full-stack marketing team
Healthcare IT background with deep understanding of health system buyers, clinical and operational workflows, complex enterprise sales cycles, and EHR integrated solutions
Proven success scaling product-led, enterprise-grade marketing organizations tied to revenue outcomes
Quantifiable lead generation through strong demand generation and outbound/inbound efforts; proven track record in directly contributing to revenue, not just top-line leads
Strong command of product marketing, demand generation, sales enablement, brand strategy, and analyst relations
Demonstrated experience using AI tools and data-driven insights to improve marketing performance materially
Exceptional executive-level communication skills—written, verbal, and presentation
Highly analytical, outcome-oriented, and comfortable operating in fast-moving, ambiguous environments
Bachelor's degree in Marketing, Business, Technology, or related field; MBA preferred
Adhere to all organizational information security policies and protect all sensitive information, including but not limited to electronic protected health information (ePHI), protected health information (PHI), personally identifiable information (PII), and Get Well information based on data classifications in accordance with organizational policy and Federal, State, local, and international regulations
Preferred
MBA preferred
Benefits
Exceptionally generous paid time away from work
A variety of paid leave programs
Savings opportunities with 401(k) and incentive plans
Internal education programs
Full array of health benefits
Fitness reimbursement
Cell phone subsidy
Casual offices with snacks and drinks
Peer recognition programs
Health advocacy and employee assistance programs
Chili cook-offs
Pet insurance (yes, really)
Company
Get Well
Now part of SAIGroup, Get Well is redefining digital patient engagement by putting patients in control of their healthcare, inside and outside the hospital.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$19MKey Investors
Valhalla Partners
2024-07-09Acquired
2013-06-05Series Unknown
2009-03-04Series C· $10M
Leadership Team
Michael B. O'Neil, Jr.
Founder & Chief Executive Officer
Jacqueline Thong
Vice President Strategic Partnerships
Recent News
Fierce Healthcare
2025-12-10
2025-09-12
Company data provided by crunchbase