Branch · 14 hours ago
Marketing Strategist
United States
Full-time
Remote
Senior Level
$145K/yr - $155K/yr
5+ years expBranch is on a mission to empower workers with financial freedom by providing accessible financial services. They are seeking a Marketing Strategist to lead the development and execution of integrated marketing plans, focusing on establishing Branch as a leader in workforce payments within specific industry verticals.
BankingFinancial ServicesFinTechPayments
No H1B
Responsibilities
Develop and own the comprehensive strategic marketing roadmap for your verticals - inclusive of goals, budget management, campaign strategy, execution, and business impact
Establish a strong understanding of vertical specific personas and behaviors – articulating Branch’s unique selling points tailored to the target audience and analyzing marketing resources for further optimization
Define the "Why Branch" for your specific audience. Create compelling, insight-driven messaging frameworks that differentiates us from competitors and direct the development of creative campaigns that drive engagement and conversion
Serve as the subject matter expert for your vertical. Monitor industry trends, regulatory changes, and competitor moves to produce original insights that position Branch as a visionary partner. Identify and establish relationships with key industry influencers, associations, and analysts
Manage and mentor a Marketing Program Manager who will lead campaign activations and ABM efforts for your assigned vertical(s). You provide the "What" and "Why" (strategy/goals), and they lead the "How" (tactics, channel selection, and campaign management), with a heavy emphasis on ABM
Identify high-leverage opportunities—such as key industry events, strategic partnerships, and PR moments—to elevate our brand authority
Partner closely with Sales and Product Marketing teams to ensure our vertical narrative aligns with the product roadmap and empowers the sales team to win. Collaborate with Creative, Content, and PR teams on vertical specific campaign positioning, thought leadership content, media opportunities, and speaking engagements
Track and report on brand health metrics within your vertical and use insights to refine programs
Qualification
Required
You have a knack for connecting brand narratives to customer needs and market dynamics - especially for an enterprise level audience
You have 5+ years of experience in B2B strategic marketing, specifically within the Hospitality, Staffing, Gig Economy, or Vertical SaaS Platform sectors
You use market data to inform your decisions but rely on creative intuition to build a brand that establishes a strong connection with its audience
You thrive in cross-collaboration and excel at empowering others to do their best work without micromanaging the tactical details
You aren't satisfied with 'brand awareness' alone; you are relentless about driving meaningful influence that supports aggressive revenue growth goals
Benefits
Market-leading medical, dental, and vision insurance
Stock options
Free Premium-Tier Origin Financial Wellness subscription
Monthly home-office stipend
401k (TransAmerica)
12-weeks paid parental leave for birthing and non-birthing parents
Flexible time off + sick and safe time
11 paid company holidays
Company
Branch
Branch helps businesses offer accelerated pay and digital wallets to empower their workers.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$638.12MKey Investors
AdditionNeuberger BermanTechstars
2025-04-25Series Unknown· $5M
2022-03-09Series C· $75M
2021-08-17Series B· $48M
Leadership Team
Atif Siddiqi
Founder & Chief Executive Officer
Mitch Coopet
Chief Technology Officer
Recent News
MarTech Series
2026-01-11
Company data provided by crunchbase