Sr. Manager, Demand Generation (ABM/Digital) jobs in United States
cer-icon
Apply on Employer Site
company-logo

PointFive · 14 hours ago

Sr. Manager, Demand Generation (ABM/Digital)

positionBoston, MA
timeFull-time
remoteHybrid
senioritySenior Level
date7+ years exp

PointFive is seeking a Senior Manager, Digital Campaigns to lead their digital demand generation efforts. This role is responsible for the strategy, execution, and optimization of multi-channel campaigns aimed at driving pipeline and revenue, while collaborating closely with various teams to align digital programs with business goals.

Cloud Data ServicesCloud InfrastructureCloud Management
Hiring Manager
Yael Bar
linkedin

Responsibilities

Plan and execute integrated digital campaigns across paid search, display, retargeting, paid social, SEO/AEO, and ABM platforms
Manage campaign landing pages, A/B testing, and conversion rate optimization
Oversee content distribution for blogs, white papers, solution briefs, videos, infographics, and webinars
Build targeted ABM programs (1:1, 1:Few, 1:Many) using intent data and personalization
Partner with Sales to align campaigns to target accounts and active opportunities
Monitor KPIs across channels and continuously optimize performance
Build dashboards and reporting tied to pipeline and revenue impact
Own the digital marketing budget and ensure strong ROI and efficient cost-per-lead metrics

Qualification

B2B digital marketingDemand generationMarketing automationPaid mediaSEOAnalytical mindsetDashboard buildingPerformance reporting

Required

7–10 years of experience in B2B digital marketing or demand generation
Hands-on experience across paid media, ABM, SEO, and marketing automation
Strong analytical mindset with experience building dashboards and performance reports
Proven ability to connect digital programs to pipeline and revenue

Benefits

Highly competitive base/bonus, plus equity.
Flexible hybrid work models with travel for customer on-sites and events.
Opportunity to shape the market approach, win flagship accounts, and influence product and growth strategy.
A mission with measurable impact on cloud efficiency and cost.

Company

PointFive

twittertwittertwitter
company-logo
PointFive provides ongoing cloud cost savings by providing deeper detection and collaborative repair solutions
dateFounded in 2023
location
New City, New York, USA
people-size51-200 employees
web-link
https://www.pointfive.co

Funding

Current Stage
Growth Stage
Total Funding
$36M
Key Investors
Index Ventures
2024-11-12Series A· $20M
2024-06-18Seed· $16M
Company data provided by crunchbase