Publicis Digital Experience · 6 hours ago
Vice President, Information Technology
Publicis Digital Experience is a division of Publicis Groupe focused on enhancing digital capabilities for clients. The Vice President of Information Technology will lead data management and processing for direct mail campaigns, ensuring accuracy, compliance, and efficiency while driving innovation in data-driven personalization.
Marketing & Advertising
Responsibilities
Manage teams across multiple locations with regular check-ins to monitor performance, resolve issues, and align priorities
Track data processing, production schedules, and compliance metrics to ensure smooth operations
Address operational bottlenecks quickly and make data-drive decisions under pressure
Identify opportunities for process optimization & technology upgrades
Coach and mentor Principal leads
Ability to collaborate across functional teams
Participate in direct mail product development
Develop and execute a data processing strategy that supports high-volume direct mail production and personalization
Align data operations with USPS regulations, postal optimization, and industry best practices
Oversee data hygiene, address standardization, NCOA processing, and merge/purge operations
Ensure accurate data segmentation for targeted marketing campaigns and variable print workflows
Manage data workflows from client intake through final print-ready output
Implement advanced tools for data processing automation, postal optimization, and campaign analytics
Drive adoption of cloud-based solutions and secure data transfer protocols
Maintain strict adherence to data privacy laws (e.g., GDPR, CCPA) and client confidentiality agreements
Ensure compliance with USPS regulations and industry certifications
Partner with account management, production, and IT teams to deliver accurate and timely data solutions
Serve as a subject matter expert for clients on data requirements and best practices
Qualification
Required
Bachelor's degree in Data Management, Information Systems, or related field
10+ years in data processing for direct mail or print production environments
5+ years in a senior leadership role managing large-scale data operations
Expertise in postal regulations, address hygiene, and data compliance
Proficiency with data processing software (e.g., BCC Mail Manager, Satori, Quadient, or similar)
Strong understanding of variable data printing (VDP) and campaign personalization
SDLC (software development life cycle)
MS SQL experience and scripting experience (i.e. Python, etc.)
Leadership: demonstrates the ability to manage cross functional teams with strategic vision, drive change through innovation, make data-driven decisions, communicate effectively with divers stakeholders and develop talent to foster a high performing collaborative culture
Strategic Thinking: Ability to set long-term vision and align data operations with organizational goals
Change Leadership: Skilled in driving transformation through technology adoption and process improvement
Decision-Making: Makes data-driven decisions under pressure while balancing operational and client needs
Influence & Communication: Strong ability to communicate complex data concepts to non-technical stakeholders and influence executive leadership
Talent Development: Builds high-performing teams, mentors staff, and fosters a culture of continuous learning
Collaboration: Works effectively across departments and with external partners to achieve shared objectives
Innovation: Encourages creative solutions and leverages emerging technologies to maintain competitive advantage
Preferred
Experience with high-volume direct mail campaigns and postal optimization strategies
Knowledge of marketing data analytics and campaign performance metrics
Ability to lead process improvements and implement automation for efficiency
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Publicis Digital Experience
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients.