Unleashed Brands · 15 hours ago
Director Franchise Development Marketing
Bedford, TX
Full-time
Onsite
Director/Executive
7+ years expUnleashed Brands is a company focused on curating and growing a portfolio of innovative brands that help kids learn and grow. The Director of Franchise Development Marketing is responsible for driving qualified franchise leads and enhancing brand visibility through strategic marketing initiatives and collaboration with senior leadership.
B2BChild CareE-LearningEducationFitness
Responsibilities
Develop and execute proactive franchise development marketing strategies that align with overall business growth goals and recruitment priorities
Build annual and quarterly marketing plans, including media strategy, content themes, and lead generation campaigns
Partner with the SVP of Franchise Recruitment and VP of Brand Management & Communications to ensure messaging, targeting, and resource allocation align with lead generation and signing goals
Oversee creation of all franchise marketing assets including digital ads, websites, emails, video, and social media
Lead storytelling efforts to communicate the franchise value proposition, candidate journey, and brand differentiation
Serve as the primary marketing liaison to broker networks, ensuring alignment between recruitment goals and marketing support
Supply broker networks with clear, compelling marketing materials, messaging, and ongoing communications to support lead generation and brand positioning
Coordinate company participation, sponsorships, and presence at broker network events, conferences, and meetings in partnership with franchise recruitment leadership
Manage relationships with external marketing agencies, creative partners, and lead generation vendors
Oversee and track the franchise marketing budget, ensuring resources are allocated efficiently to maximize ROI
Own and report on key franchise marketing KPIs, including lead volume, cost-per-lead (CPL), cost-per-deal (CPD), and step conversion rates
Deliver monthly and quarterly performance reports with actionable insights and recommendations
Partner with analytics and recruitment teams to optimize lead quality, conversion funnels, and marketing attribution
Present results and learnings to senior leadership, ensuring transparency and continuous improvement
Qualification
Required
BA/BS in Marketing, Business Administration, Communications, or a related field
7+ years of marketing experience, preferably in franchising or multi-unit consumer brands
Proven success developing and executing franchise development or B2B lead generation campaigns
Expertise in mapping customer journeys and designing full-funnel marketing strategies that drive awareness, nurture engagement, and convert qualified leads
Strong understanding of paid media, digital marketing, CRM systems, and performance analytics
Experience managing marketing budgets and reporting on ROI, CPL, and CPD performance
Exceptional communication, project management, and vendor management skills
Ability to balance strategic thinking with hands-on execution in a fast-paced, entrepreneurial environment
Extremely detail-oriented
Able to work under a minimal amount of supervision
Self-motivated and able to take ownership of projects
Company
Unleashed Brands
Unleashed Brands IS the most innovative and profitable brands that help kids learn, play and grow.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Michael O. Browning
Founder and CEO
Jon Shell
Chief Financial Officer
Recent News
2025-11-21
2025-10-30
Company data provided by crunchbase