Piper Companies · 19 hours ago
Manager of Marketing Campaign Analytics (Consumer Banking)
McLean, VA
Full-time
Onsite
Mid, Senior Level
$120K/yr - $140K/yr
5+ years expPiper Companies is seeking a Manager of Marketing Campaign Analytics to join a leading credit union based in Mclean, VA. The Manager will contribute to the daily analysis and reporting needs through the development, maintenance, and distribution of reports, focusing on customer segmentation and marketing strategies.
Management Consulting
Responsibilities
Segmentation Analysis: Develop and refine data-driven customer segmentation based on behaviors, demographics, and product usage to support marketing campaigns
Identify high-value customer segments to optimize marketing strategies and deposit growth
Automation & Process Optimization: Design and implement automated workflows for data collection
Data Analysis & Reporting Create and maintain dashboards to track deposit performance metrics by segment (e.g., balances, attrition, churn)
Collaboration & Stakeholder Engagement: Partner with product, and marketing teams to design targeted campaigns
Compliance & Data Governance: Ensure all automation and segmentation processes comply with financial regulations and data privacy standards
Use Python and Snowflake to automate data processes
Qualification
Required
5+ years of experience in consumer lending products acquisition or existing portfolio data analytics, including but not limited to marketing analytics, statistical analysis, etc
Experience in marketing data segmentation in a banking/financial services setting
Hands-on skills in SQL, Tableau, R, Python, and proficiency working with large datasets
Statistical analysis experience, including A/B testing, time series, and forecasting
Preferred
Expertise in Data Warehouse and business intelligence-associated tools
Benefits
PTO
Paid Holidays
Cigna Healthcare
Dental
Vision
401k
Sick leave as required by law
Company
Piper Companies
At Piper, we obsess about the success of our customers and consultants.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Justin Jordan
Founder and Chairman
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