The United Methodist Church · 1 day ago
Team Lead, Marketing
United States
Full-time
Remote
Senior Level
7+ years expThe United Methodist Church is seeking a Team Lead for Marketing to develop and implement strategic marketing plans that promote its programs and resources. This role involves collaboration with various internal teams and external partners to deliver innovative marketing campaigns while managing a team and overseeing the budget.
CommunitiesEventsReligion
Responsibilities
In partnership with the CMP Department Head and program areas, this role leads the development and implementation of annual strategic marketing plans that promote The United Methodist Church to members, leaders, and seekers by highlighting programs, content, and resources produced by United Methodist Communications and other denominational entities
The position ensures all marketing efforts are aligned with the strategic priorities of the UMC, United Methodist Communications, and agency partners, and incorporates a mix of traditional and digital, inbound, and outbound strategies
The role also strategically promotes United Methodist Communications to church leaders, reinforcing UMCom’s value, services, and expertise in support of the UMC’s mission, with a focus on equipping local churches to strengthen their own marketing efforts and on responsibly growing UMCom’s databases
This position works closely with internal teams—including Creative, CX, PR, web, and social—to deliver integrated, innovative campaigns across multiple media channels, and collaborates with external partners and vendors as needed to extend reach and effectiveness
Supervises, manages, and develops direct reports through mentoring and fulfills all HR-related responsibilities
Manages relationships with internal teams and external clients, building upon and strengthening existing partnerships
Develops measurement strategy and implements return-on-investment reporting system
Analyzes appropriate data to measure effectiveness of marketing programs and activities
Uses the analysis to improve marketing campaigns
Develops and oversees the team’s budget, ensuring the best use of resources while adhering to the assigned budget
Stays abreast of changes and trends in the marketing industry
Proactively looks for new ideas and integrates best practices to promote the agency’s programs, resources, and services
Effectively develops and executes strategic marketing plans to promote agency and client programs and products
Manages team and other relationships within and outside the agency
Develops measurement strategy and implements return-on-investment
Manages team budget
Qualification
Required
Bachelor's degree in marketing/communications or a related field; or equivalent experience
In-depth knowledge of The United Methodist Church
Experience developing and implementing integrated marketing strategies across digital, social, and traditional channels
Strong expertise in SEO, SEM, email marketing, mobile marketing, and other emerging media
Advanced proficiency in Google Analytics and campaign tracking
Background in marketing, communications, and advertising
Experience managing complex projects and collaborating across teams
Strong communication and project management skills
Proficiency in Microsoft Office
Ability to communicate complex information effectively to diverse audiences
Knowledge of and experience within the church or nonprofit sector
7 years in marketing and advertising; with 2 years in digital marketing experience required
Some domestic travel is required, with the possibility of occasional international travel
Preferred
Familiarity with marketing automation tools - particularly Salesforce
Experience supporting conferences, conventions, and/or trade shows
Company
The United Methodist Church
The United Methodist Church has more than 12 million members globally and is in mission in more than 135 countries.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Dr. Maidstone Mulenga
Communications Chief Officer; Director Of Communications - Council of Bishops
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