Nouryon · 10 hours ago
Strategic Marketing Manager - Personal Care
Radnor, PA
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expNouryon is a global company focused on creating innovative and sustainable solutions for various industries. They are seeking a Global Strategic Marketing Manager for the Personal Care market, responsible for developing and executing business strategies, leading innovation projects, and managing stakeholder relationships.
ChemicalChemical EngineeringManufacturing
Responsibilities
Developing and rolling out a compelling global business strategy and strategic marketing plan for the global Personal Care market
Translating global strategy into actionable regional and segment-level initiatives, working closely with regional market managers, sales, product management, R&D, and supply chain, ensuring regional plans are clear and actionable
Creating and supporting long-range planning
Conducting market research and competitive analysis
Developing go-to-market strategies and pricing logic for new applications and products, developing and monitoring KPIs, market share, and performance vs. plan to measure success
Developing thorough launch packages for new products, including promotional materials, availability of samples, regulatory actions, and price guidelines
Tracking execution of strategic initiatives and key growth projects
Monitoring competitive, customer, and market developments and adjusting strategic initiatives accordingly in a timely manner
Leading a global cross-functional team (MMT) that shares regional market insights, leverages successes and learnings, and ensures overall alignment
Acting as the marketing lead for strategic accounts to enable account-specific strategies and growth
Interacting and building relationships with participants across the value chain to understand issues, gain insights, and identify opportunities
Partnering and liaising with relevant industry consortiums
Attending trade shows and industry conferences and serving as a company representative for select interviews and presentations
Supporting trade shows, conferences, and digital marketing initiatives
Supporting the Global Marketing Director as needed for various initiatives and reviews
Developing and maintaining a robust innovation project portfolio, including working with the R&D counterpart to prioritize and select new projects and encouraging the submission of new product ideas from all functions in the organization
Leading and supporting innovation projects by directly or indirectly providing and updating the business case and launch plan for projects in the portfolio; coordinating product launches, campaigns, and technical communications
Conducting extensive voice-of-customer work and, in collaboration with R&D, defining customer needs, applications, and formulation opportunities, thereby creating new innovation projects
Developing and refining business cases for innovation projects, including concept statement development, addressable market definition, and building an economic model; creating multi-generational product/application plans; advancing projects through stage-gate reviews while working cross-functionally across the organization
Developing value propositions for new and existing applications, products, and sub segments
Interfacing with regional marketing, product management, sales, and business leadership
Preparing presentations for leadership reviews, gate meetings, and strategy updates
Contributing to the continuous improvement of marketing processes and tools
Serving as an informal global ambassador of Nouryon’s values, behaviors, and company brand
Qualification
Required
Bachelor's degree, preferably in Marketing, Business Administration, Chemistry, Chemical Engineering, or an engineering-related discipline
10+ years of relevant strategic segment/marketing experience
2+ years of experience in an internal strategy group or at a top-tier strategy consulting firm
Extensive knowledge and experience of the Personal Care market
Fluency in English (required)
Experience in the chemicals industry
Comfort working across global cultures
Strong communication, interpersonal, and critical-thinking skills
Strong listening, written, and verbal communication
Influencing skills
Entrepreneurship
Results orientation
Negotiation skills
Proven problem-solving abilities
Strong business acumen
Project management capabilities and skills
Ability to work effectively in a global, matrixed organization
Willingness to travel up to ~30%
Preferred
Experience in sales (desirable)
Skills in other relevant languages are a plus
MBA desirable
Company
Nouryon
We are Nouryon.
5001-10000 employees
H1B Sponsorship
Nouryon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (3)
2023 (2)
2022 (8)
2021 (3)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
unknown2018-10-01Acquired
Leadership Team
Paresh Bhakta
Senior Vice President Operations and Chief Integrated Supply Chain Officer
Knut Schwalenberg
President
Recent News
2025-12-15
Nouryon Specialty Chemicals B.V.
2025-11-10
Company data provided by crunchbase