Victoria’s Secret & Co. · 15 hours ago
Senior Specialist, Social Media
New York, NY
Full-time
Hybrid
Mid, Senior Level
$97K/yr - $132K/yr
3+ years expVictoria’s Secret & Co. is a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. The Senior Specialist, Social Media Content Strategy (Beauty) is responsible for developing and evolving the Beauty social strategy, translating insights into ideas, and ensuring engagement with customers through effective content and storytelling.
ApparelBeautyFashionRetail
No H1B
Responsibilities
Develop, own, and continuously evolve the Beauty category point of view on social
Build a deep understanding of the Beauty customer mindset, including usage occasions, gifting moments, emotional drivers, and the interests that influence discovery, education, and purchase behavior
Monitor the competitive landscape to understand how other brands are capturing attention and where Victoria’s Secret can show up more distinctly
Evolve category strategy based on performance, cultural shifts, and business priorities
Generate and own content ideas tied to Beauty launches, initiatives, and key moments throughout the year
Lead the development of non-product, culture-driven content strategies that keep the brand relevant and connected beyond core product launches
Write clear, inspiring briefs that articulate the idea, intent, product or moment focus, recommended channels, and executional needs to deliver the intended story, aligned to platform roles and audience behavior
Partner closely with Creative, Brand Marketing, and Merchandising to bring Beauty stories and cultural moments to life
Collaborate with other Category Strategists to ensure cohesion across categories, moments, and narratives
Support cross-category moments when Beauty intersects with broader brand storytelling
Participate in a shared posting rotation across the social team, publishing content across platforms according to the social calendar
Ensure content is published accurately, on time, and in line with platform best practices
Partner closely with the rest of the social team to support real-time moments and engagement
Review and interpret performance through a category-first lens
Apply insights to evolve storytelling, creative approach, and distribution strategy
Balance short-term performance with long-term brand and category equity
Qualification
Required
3–5 years of experience in social media and content strategy
Proven success crafting brand narratives that drive engagement and resonate with audiences
Strong understanding of social platform best practices, performance drivers, and content formats
Analytical and comfortable reviewing performance metrics, making data-informed decisions, and sharing insights
Experience building strategic presentations and communicating ideas clearly to cross-functional partners
Experience using social media management and analytics tools such as Dash Hudson
Passion for social media trends, culture, and a natural instinct for spotting timely moments
Strong interest in beauty, lifestyle, and culture
Company
Victoria’s Secret & Co.
Victoria’s Secret & Co.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
BBRC WORLD
2025-05-20Post Ipo Equity
2021-07-23IPO
2020-09-15Acquired
Leadership Team
Hillary Super
Chief Executive Officer
Casey Christine Gates
Senior Raw Material Designer
Recent News
Benzinga.com
2026-01-14
2025-12-08
Company data provided by crunchbase