DAP Health · 11 hours ago
Public Health Marketing Manager
DAP Health is a leading nonprofit health care provider committed to transforming lives and advancing health equity. The Public Health Marketing Manager will lead the planning, coordination, and execution of integrated public health marketing campaigns to support patient access and service utilization across DAP Health’s service areas.
Health CareHealth DiagnosticsProfessional Services
Responsibilities
Own end-to-end execution of assigned public health marketing campaigns from intake through deployment and post-campaign reporting
Coordinate development, review, approval, and trafficking of digital, print, and community outreach materials produced by external creative partners
Maintain campaign timelines, deliverable logs, editorial calendars, and approval workflows for multiple concurrent initiatives
Ensure all creative assets reflect accurate clinical information, brand standards, and campaign objectives
Identify risks, gaps, or inconsistencies in clinical or operational inputs and escalate issues with proposed solutions
Support social media initiatives in collaboration with community partners, external organizations, and internal teams to drive audience engagement, increase web traffic, and amplify public health messaging across platforms
Serve as the primary marketing lead for assigned regions, including but not limited to sites in San Diego County: Oceanside, Escondido, El Cajon, and Borrego Springs
Support patient acquisition, service line promotion, care gap campaigns, clinic awareness, and community education efforts
Develop and coordinate culturally responsive marketing materials in collaboration with Communications, including Spanish-language and multilingual assets
Prepare toolkits, flyers, posters, scripts, and operational reference materials to support clinic and outreach team readiness
Partner with Operations and Quality leadership to ensure materials reflect accurate workflows, hours, staffing, and access information
Collaborate with clinical departments to understand service offerings, program updates, and operational changes that inform marketing strategy
Work closely with Communications, Digital, and Brand teams to align public health messaging with broader organizational goals
Partner with outreach teams, event teams, and regional partners to ensure consistent delivery of messaging
Coordinate with printers, media vendors, and placement partners to ensure timely and successful deployment
Track campaign performance indicators and prepare summary reports, insights, and recommendations for leadership
Use performance data to inform adjustments to messaging, tactics, and deployment timing
Maintain organized records of deliverables, timelines, expenses, and project documentation
Assist with tracking, reconciling, and monitoring budgets for advertising, printing, and creative services
Document campaign completion for internal reporting, grant reporting, and audit purposes
Maintain organized digital asset libraries and project files
Ensure compliance with DAP Health brand standards and marketing guidelines
Perform other duties as assigned
Qualification
Required
Strong marketing project and campaign management skills with the ability to lead multiple concurrent initiatives
Ability to interpret clinical, operational, and public health information and translate it into effective marketing strategy and materials
Experience managing external creative vendors and production workflows
Strong written and verbal communication skills
Proven ability to collaborate across clinical, operational, and administrative teams
Ability to prioritize deadlines, manage competing demands, and maintain attention to detail
Familiarity with digital marketing platforms, social scheduling tools, and basic analytics
Understanding of culturally responsive and inclusive marketing practices
Bachelor's degree in marketing, communications, public health, or a related field
Minimum of 5–7 years of progressive experience in marketing, public health communications, or integrated campaign management
Experience leading multi-channel marketing campaigns across digital, print, and community outreach channels
Travel required approximately 25 percent for clinic visits, outreach events, vendor coordination, and regional support across Riverside and San Diego counties
Requires current and valid driver's license and current personal auto insurance
Ability to lift up to 50 pounds
Ability to perform tasks requiring close vision, color vision, depth perception, and focus adjustment
Operates in an office or clinical setting with regular periods of sitting, standing, repetitive motion, and interpersonal communication
Preferred
Experience working with multicultural or multilingual communities
Experience in health care, nonprofit, or community health environments strongly preferred