Incident IQ · 12 hours ago
VP of Marketing
Atlanta Metro
Full-time
Onsite
Director/Executive
10+ years expIncident IQ is a leading workflow management platform for K-12 districts, trusted by over 2,000 districts nationwide. The VP of Marketing will lead the marketing organization, connecting strategy to business outcomes and collaborating with various departments to drive pipeline and revenue.
Asset ManagementEducationEnterprise SoftwareFacility ManagementIT ManagementSoftware
Responsibilities
Define the Vision: Develop and lead the multi-year marketing roadmap aligned with corporate growth goals ($13M+ ARR and beyond)
Mentor Leaders: Act as a coach to senior leaders in Product Marketing, Demand Gen, and Brand, fostering a culture of innovation, scrappy efficiency, and high accountability
Champion 'doing more with less' by centralizing content operations, adopting automation, and developing an AI vision to streamline workflows
Own full-funnel marketing programs, including integrated campaigns, Account-Based Marketing (ABM), and lead-scoring refinements in partnership with Sales
Align with Sales leadership on lead quality, deal progression, and stage-specific marketing support beyond the MQL
Set the vision for messaging, positioning, and value propositions that resonate across diverse customer segments
Elevate and sustain a strong market presence, ensuring a consistent brand voice across all touchpoints, including PR and executive visibility
Oversight of impactful collateral, sales enablement materials, and thought-leadership content that demonstrates technology’s impact on customer outcomes
Guide the events motion as a unified pipeline driver with clear expectations for attribution and ROI
Partner with Revenue Operations to build dashboards providing real-time visibility into CAC, pipeline conversion, and campaign ROI
Oversee a modern, composable martech stack (HubSpot/SFDC) and investigate LLM search/AI tools to deliver personalized customer experiences
Work closely with the CFO to manage budgets, forecast spend, and demonstrate marketing’s direct impact on the bottom line
Qualification
Required
10+ years of progressive B2B Marketing experience, with at least 5 years in a senior leadership role within a growth-stage SaaS company
Demonstrated success managing and mentoring leaders of functions (Product Marketing, Demand Gen, Brand), not just individual contributors
Deep understanding of pipeline dynamics, attribution models, and modern marketing automation (HubSpot/Marketo)
Comfortable shifting from executive-level board presentations to 'GTM Engineering' and workflow optimization
Proven ability to manage multiple projects in a fast-paced environment and lead through influence rather than top-down mandates
Bachelor's degree in Marketing, Business, or a related field
A leader with the executive presence and strategic mindset to grow into a CMO role
Preferred
Experience in K–12 EdTech, public-sector SaaS, or Event-Tech
Benefits
Medical
Dental
Vision
Life insurance
401k match
Paid-time off (PTO)
Company
Incident IQ
Incident IQ transforms the way school districts provide and manage services, including ITSM, ITAM and myriad digital workflows for K-12.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Cove Hill PartnersJMI Equity
2024-02-08Private Equity
2021-08-26Private Equity
Leadership Team
Robert Todd Collins
Chief Executive Officer
J
Jason Martin
CTO
Recent News
2025-04-02
GlobeNewswire News Room
2025-01-06
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