Fulton · 3 days ago
Marketing Manager
Pulaski,NY,US
Full-time
Onsite
Mid, Senior Level
5+ years expFulton Companies is looking for a Marketing Manager to help take their brand and commercial efforts to the next level. This role will lead brand strategy, digital marketing, demand generation, sales enablement, and marketing automation while collaborating closely with sales, product management, and leadership teams.
Industrial EngineeringMechanical Engineering
Responsibilities
Monitor and report industry trends, competitor activities, and customer needs
Facilitate forums and other communication feedback loops to develop and execute marketing plans aligned with Fulton’s business objectives and growth targets
Manage creation of technical content including, sales literature, web content, case studies, and thought leadership pieces
Collaborate with Product Managers, creative, engineering and sales to translate technical features into customer benefits
Maintain Fulton’s brand identity across all channels
Manage Fulton’s digital experience including website, SEO, e-commerce and others to increase visibility, lead generation and e-commerce business
Oversee social media engagement and email marketing programs
Plan and execute advertising campaigns, trade shows, webinars, and customer events
Build partnerships with industry associations and influencers
Manage marketing budget and track key performance metrics
Qualification
Required
Bachelor's degree in Engineering, Marketing, Business, or related field
5+ years of marketing experience in industrial or manufacturing sectors; boiler or HVAC experience a plus
Strong knowledge of B2B marketing and technical product promotion
Proficiency in digital marketing tools including WordPress and Adobe products
Experience working with web and application developers
Excellent communication, leadership, and project management skills
Benefits
Competitive compensation
Comprehensive medical and dental coverage, vision insurance, voluntary disability insurance, voluntary life insurance
401k with company match (dollar for dollar up to 5%)
10 paid holidays
Sick days
Vacation days
Tuition reimbursement
Fitness reimbursements and employee discount programs
Onsite fitness club, Employee Assistance Program
Profit share bonus
Company
Fulton
Fulton specializes in custom engineered industrial and commercial heating systems featuring steam boilers, hot water and hydronic boilers, thermal fluid heaters, and a full range of ancillary equipment.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$1.93M2014-05-20Grant· $0.6M
2012-09-07Grant· $0.28M
2010-11-22Grant· $0.07M
Leadership Team
Bram Palm
President & CEO
Ben Greene
Chief Financial Officer
Company data provided by crunchbase