Crescendo · 17 hours ago
Head of Growth Marketing
United States
Full-time
Remote
Senior Level
7+ years expCrescendo is an AI-native contact center that combines advanced AI with human expertise to enhance customer experiences. The Head of Growth Marketing will lead the demand generation strategy, focusing on account-based marketing and data-driven targeting to create predictable pipelines for enterprise clients.
Artificial Intelligence (AI)Customer ServiceOutsourcingSoftware
Responsibilities
Build and scale Crescendo’s account-based demand engine
Create predictable, high-quality pipeline for enterprise and strategic accounts
Operationalize data-enriched, signal-driven demand generation
Turn demand generation into a repeatable, compounding capability
Own Crescendo’s end-to-end demand generation strategy with a strong bias toward ABM and precision targeting
Define ICPs, segmentation, account prioritization, and buying group strategies in partnership with Sales
Ensure demand efforts are aligned to revenue goals, territories, and account plans
Design and scale ABM programs across named accounts, industries, and buying committees
Orchestrate multi-channel engagement (email, outbound-support motions, content, lifecycle, paid, events) at the account and buying-group level
Partner tightly with Sales to ensure seamless coordination between account strategy, messaging, and execution
Measure success based on account engagement, pipeline influence, and conversion, not vanity metrics
Own and optimize demand channels including inbound, lifecycle, SEO/AEO, paid, and experimentation
Scale what works, sunset what doesn’t, and continuously test new approaches
Apply a systems mindset to campaign design—ensuring programs perform in production, not just in theory
Leverage modern GTM tools (such as Clay) as a core component of Crescendo’s demand and ABM motion to:
Enrich accounts and contacts with firmographic, technographic, and intent data
Identify buying signals and prioritize outreach timing
Power highly personalized, account-specific messaging and prospecting at scale Partner with RevOps to integrate Clay-driven workflows into CRM, marketing automation, and outbound-support systems
Own attribution, funnel instrumentation, and reporting to clearly connect demand activity to pipeline and revenue
Ensure data is clean, trusted, and actively used to guide decisions
Partner deeply with Sales leadership to ensure demand translates into pipeline Sales trusts and can close
Incorporate rep and customer feedback into targeting, messaging, and program design. Align with Product and CX teams to ensure demand messaging reflects real customer outcomes and value
Build, lead, and develop a high-performing demand generation and growth marketing team
Set clear ownership across ABM, channels, and tooling
Create a culture of experimentation, accountability, and continuous improvement
Qualification
Required
7–12+ years of experience in demand generation, growth marketing, or revenue-facing marketing roles at high-growth B2B technology companies
Deep expertise in Account-Based Marketing and modern demand generation
Hands-on experience using Clay or similar data enrichment / signal orchestration tools as part of an ABM or growth motion
Proven track record of owning pipeline outcomes—not just leads or MQLs
Strong experience partnering with Sales in enterprise or complex deal environments
Highly analytical and systems-oriented; comfortable diagnosing funnel performance and attribution issues
Fluent in modern demand, growth, and GTM tooling and analytics
Execution-driven leader who balances speed, rigor, and strategic thinking
Company
Crescendo
Crescendo offers a full-stack customer service platform combining the most advanced AI with a global service team.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$50MKey Investors
General Catalyst
2024-10-02Series C· $50M
Leadership Team
Matt Price
Founder and CEO
Michelle Donnelly
Chief Revenue Officer (CRO)
Recent News
2026-01-16
2026-01-14
2025-12-13
Company data provided by crunchbase