Crypto.com · 14 hours ago
Senior/ CRM Manager, Retention & Gamification
United States
Full-time
Remote
Senior Level, Lead/Staff
$140K/yr - $170K/yr
8+ years expCrypto.com is seeking a highly skilled and motivated Senior CRM Manager to join our Global CRM team. This role is vital in delivering innovative, data-driven CRM strategies to drive customer retention, loyalty, and monetization for our fast-growing Web3 and crypto ecosystem.
Financial Services
Responsibilities
Design and implement data-driven customer lifecycle strategies, including innovative gamification approaches, to drive activation, retention, upsell, cross-sell, and churn management for Crypto.com’s products. Strong candidates must demonstrate a proven record of implementing end-to-end gamification strategies and delivering measurable results
Work closely with marketing, product, technical, and creative teams to deliver impactful and aligned CRM campaigns that resonate with users and drive business growth
Map and continuously improve customer journeys, ensuring seamless funnel conversion, enhanced user experiences, and increased engagement across all touchpoints
Focus on achieving and exceeding key performance indicators, including DAU/MAU, ARPU, retention, and conversion rates, by leveraging data-driven insights and innovative CRM approaches
Lead A/B testing initiatives to evaluate campaign effectiveness, analyze results, and refine strategies to maximize performance and ROI
Take full ownership of campaign execution, from ideation to delivery, ensuring high-quality outcomes that align with the organization’s goals
Leverage AI/ML technologies to enhance targeting, segmentation, and predictive modeling, delivering hyper-personalized and real-time customer engagement
Drive customer engagement and loyalty through gamification strategies, crafting innovative experiences that encourage participation and long-term retention
Prepare actionable insights and intuitive dashboards using data visualization tools to track and report CRM campaign performance, enabling data-driven decision-making
Automate repetitive tasks, workflows, and engagement mechanisms to improve operational efficiency and scalability, ensuring faster execution and better outcomes
Partner with data engineering and MarTech teams to ensure CRM data pipelines, customer data lakes, and CDP workflows are accurate, up-to-date, and optimized for performance
Market Awareness: Stay informed on crypto market trends, Web3 advancements, and evolving customer behaviors to refine CRM strategies and maintain a competitive edge
Exhibit a must-do attitude by identifying challenges early and implementing solutions to ensure campaigns are delivered on time and with accuracy
Qualification
Required
8 years+ experience in online retention marketing with gamification and loyalty programs
Data Driven professional
Experience working with multiple departments
Candidates with a proven track record of delivering results across commercial, gamification and retention strategy, technical, and data domains—coupled with leadership experience and a hands-on approach—will be considered for the Senior Manager position
Preferred
Exposed / used CDP platforms, API integration, dynamic personalization, localization powered by AI/ML, and real-time engagement are highly preferred
Benefits
Competitive salary
Attractive annual leave entitlement including: birthday, work anniversary
401(k) plan with employer match
Eligible for company-sponsored group health, dental, vision, and life/disability insurance
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Company
Crypto.com
Crypto.com was founded in 2016 and is the preferred crypto trading platform for over 100 million users worldwide, as well as the trusted industry leader in regulatory compliance, security, and privacy.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Alyssa Lloyd
CEO
Luis Lrod Bitcoinluis
"chief executive officer": www.crypto.com Executive Director/Chief Executive Officer (CEO)
Recent News
2024-05-11
2024-05-10
2024-05-07
Company data provided by crunchbase