BNY · 1 day ago
Senior Event Marketing Strategist (contract)
Boston, MA
Contract
Onsite
Senior Level
$68.80/hr - $86/hr
7+ years expBNY is a leading global financial services company at the center of the world’s financial system. The VP of Events Strategy & Execution will support marketing teams by shaping event strategy, developing compelling content, and ensuring events drive brand visibility and lead generation.
Financial Services
Responsibilities
Define event objectives, messaging, and narratives aligned to business goals; develop content for hosted events, webcasts, trade shows, and roundtables
Partner with Corporate Trust and Clearing stakeholders to understand priorities, target audiences, and desired outcomes; translate business needs into event programs and materials
Contribute to broader marketing initiatives including campaign development, thought leadership, and integrated event-driven marketing motions
Define pre-event and post-event activation steps, including email invites, social promotion, follow-ups, and calls to action
Support execution in partnership with the events operations team, ensuring content, materials, and messaging are delivered accurately and on time
Work with digital and marketing teams to define KPIs, measure event success, and demonstrate commercial and brand impact
Manage multiple events and initiatives simultaneously, balancing strategic work with executional needs in a fast-paced environment
Collaborate with digital, events, sales, and marketing teams to ensure cohesive delivery across channels
Qualification
Required
7–8+ years of overall marketing experience, with at least 2+ years focused on event strategy and execution
Strong experience developing event content, messaging, and programs rather than purely logistical event planning
Exposure to digital marketing channels supporting events (email, social, web)
Experience supporting lead-generation-focused events and referral-driven business models
Demonstrated ability to manage multiple projects simultaneously and prioritize effectively
Familiarity with marketing KPIs, performance measurement, and demonstrating business impact
Strong communication and stakeholder management skills
Financial services experience or strong intellectual curiosity for capital markets, securities, or investment-related topics
Preferred
Experience supporting large-scale, high-investment events
Background in financial services, capital markets, securities, investment banking, or related legal environments
Bachelor's degree in Marketing, Business, Finance, or a related field
Experience with Workfront, On24, CVENT a plus, but not required
Benefits
Medical
Dental
Vision
Retirement benefits via Tundra Technical Solutions
Company
BNY
For more than 240 years BNY has partnered alongside clients, using its expertise and platforms to help them operate more efficiently and accelerate growth.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Brian A. Ruane
CEO Government Securities Services & Global Client Management
Chris Kearns
CEO, Depositary Receipts
Recent News
PR Newswire
2024-11-01
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