Freedom Mortgage · 10 hours ago
Senior Email Experience Specialist
United States
Full-time
Onsite
Senior Level
5+ years expFreedom Mortgage is seeking a Senior Email Experience Specialist responsible for email development, troubleshooting, and QA. This role involves building email campaigns and ensuring technical compliance while transitioning from Salesforce Marketing Cloud to Adobe Journey Optimizer.
Financial ServicesInsuranceMortgage
Responsibilities
Build email campaigns using Salesforce Marketing Cloud (SFMC) and Adobe Journey Optimizer (AJO) — focusing on hand-coding HTML, CSS, and AMPscript (Salesforce) or Profile Query Language (PQL) (Adobe) for dynamic, personalized content based on customer data
Turn design mockups into fully functional email campaigns, adhering to brand standards and email best practices
Build and maintain email templates in Salesforce Marketing Cloud with an eye on our upcoming transition to Adobe Journey Optimizer
Use WYSIWYG editors when necessary, while ensuring final output remains clean, efficient, and in line with coding best practices
Perform thorough QA testing on email templates and campaigns, ensuring proper rendering and functionality across different devices and email clients
Leverage tools such as Litmus (or Validity, Email on Acid) to troubleshoot and ensure emails display perfectly in various environments
Identify and resolve technical issues quickly, whether they relate to coding, deliverability, or functionality
You’ll work within our In-House Agency, collaborating with Interaction Designers, Verbal, Designers, Project Managers, Marketing Partners, IT, Compliance, and Campaign Execution teams
Efficiently manage multiple projects, ensuring timely delivery and quality execution
Stay organized by following a defined design system, including maintaining folder structures, naming conventions, and organizing assets and content blocks for reuse
Ensure the email design system remains consistent yet flexible for different campaigns, audiences, and marketing initiatives
Maintain and update email templates and assets in a scalable way, allowing for easy customization by other teams while keeping the design aligned with branding standards
Understand and manage project requests from various departments, including product marketing, servicing, operations, Freedom Mortgage partners, and internal communications
Quickly pivot between different email types and campaign needs, utilizing existing templates and adapting based on the specific requirements of each project
Maintain effective communication and transparency with teams regarding timelines, expectations, and challenges
Stay up-to-date with industry trends, tools, and best practices, applying learnings to improve email strategy and tactics
Comply with all company policies and procedures
Maintain regular and punctual attendance
Performs other related duties as assigned
Qualification
Required
Strong expertise in Salesforce Marketing Cloud (SFMC) and/or Adobe Journey Optimizer (AJO) at a senior level
Proficiency in hand-coding HTML, CSS, and AMPscript (Salesforce) or Profile Query Language (PQL) (Adobe)
Solid background in email QA and optimization
Ability to build email campaigns using Salesforce Marketing Cloud (SFMC) and Adobe Journey Optimizer (AJO)
Experience in turning design mockups into fully functional email campaigns
Experience in building and maintaining email templates in Salesforce Marketing Cloud
Perform thorough QA testing on email templates and campaigns
Leverage tools such as Litmus (or Validity, Email on Acid) for troubleshooting
Identify and resolve technical issues quickly
Collaborate with Interaction Designers, Verbal, Designers, Project Managers, Marketing Partners, IT, Compliance, and Campaign Execution teams
Efficiently manage multiple projects
Stay organized by following a defined design system
Ensure the email design system remains consistent yet flexible
Understand and manage project requests from various departments
Quickly pivot between different email types and campaign needs
Maintain effective communication and transparency with teams
Stay up-to-date with industry trends, tools, and best practices
Comply with all company policies and procedures
Maintain regular and punctual attendance
Familiarity with email testing tools such as Litmus, Validity, or Email on Acid
Strong background in QA and troubleshooting
Ability to work with both drag-and-drop tools and custom HTML
Expertise in email best practices related to deliverability, rendering, compliance, and performance optimization
Experience with email compliance (e.g., CAN-SPAM)
5+ years of senior-level experience in email development and campaign execution using Salesforce Marketing Cloud (SFMC) or Adobe Journey Optimizer (AJO)
Certification in Salesforce Marketing Cloud or Adobe Journey Optimizer
Company
Freedom Mortgage
Freedom Mortgage is a full-service mortgage lender with strong customer service and a unique streamlined process.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$1.55B2025-08-20Debt Financing· $500M
2023-06-27Debt Financing· $1.05B
Leadership Team
Stan Middleman
President, Chief Executive Officer
Steven Fasman
Executive VP & Executive Advisor to the CEO
Recent News
2025-10-24
2025-10-20
Company data provided by crunchbase