Medica · 5 hours ago
Brand Marketing Manager
Hopkins, MN
Full-time
Hybrid
Mid, Senior Level
$89K/yr - $133K/yr
4+ years expMedica is a nonprofit health plan dedicated to serving communities and ensuring personalized healthcare experiences. The Brand Marketing Manager will lead brand strategy and integrated marketing campaigns to enhance brand awareness and reputation while collaborating with cross-functional teams for cohesive brand execution.
Health CareMedical
No H1B
Responsibilities
Lead brand positioning, messaging frameworks, and value propositions across audiences and product lines
Ensure consistency in voice, tone, and visual identity across all marketing and organizational assets
Translate brand strategy into actionable plans that drive growth and strengthen brand recognition
Plan and execute integrated, multi‑channel brand and awareness campaigns that drive measurable reach and engagement
Manage creative development from briefing through execution in partnership with internal teams and outside agencies
Oversee brand storytelling and content creation, including video, social content, narrative development, and thought leadership
Lead sponsorship strategy, including evaluation, negotiation, and activation of opportunities aligned to brand goals
Strengthen the organization’s presence through community partnerships, events, cultural engagements, and grassroots initiatives
Measure and optimize sponsorship and community program performance to support brand and business objectives
Lead development of event marketing materials, activation plans, signage, and on‑site engagement experiences
Develop and maintain editorial calendars; guide content production across digital, social, video, print, and other channels
Use brand tracking, audience insights, market research, and competitive intelligence to inform and refine brand strategy
Monitor brand health and recommend optimization strategies based on performance data
Collaborate with product marketing, experience design, digital, communications, sales, PR, and community teams to ensure brand consistency
Manage timelines, resources, and budgets for brand initiatives, sponsorships, and community marketing programs
Lead agency and vendor relationships, negotiate contracts, and ensure quality execution
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
4–7 years of experience in brand marketing or integrated marketing
Preferred
Experience developing full‑funnel brand storytelling across digital, video, and social platforms
Experience leading sponsorship activation strategies and evaluating ROI
Background in healthcare, nonprofit, insurance, or regulated industries
Experience using brand tracking or audience research tools
Demonstrated experience managing brand campaigns, creative development, content strategy, sponsorships, and community partnerships
Strong understanding of digital marketing, social media, and content trends
Strong communication, storytelling, and relationship‑building skills
Strong strategic thinking with an ability to articulate and operationalize a clear brand narrative
Exceptional project management skills with the ability to manage multiple initiatives simultaneously
Creative and analytical mindset with the ability to use data to inform decisions
Experience working with agencies, vendors, community partners, and cross‑functional teams
Familiarity with community engagement, grassroots marketing, event activation, and sponsorship measurement
Benefits
Competitive medical
Dental
Vision
PTO
Holidays
Paid volunteer time off
401K contributions
Caregiver services
Many other benefits to support our employees
Company
Medica
Medica is a company that provides health coverage to meet customers needs for health plan.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
John Naylor
President and CEO
Jeni Alm
Vice President, Provider Partnerships and Solutions
Recent News
Insurance News in the United States
2025-12-13
Star Tribune
2025-11-24
2025-11-18
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