Warner Bros. Discovery · 5 hours ago
Franchise Management & Marketing Associate
Burbank, CA
Full-time
Onsite
Mid Level
$49K/yr - $91K/yr
3+ years expWarner Bros. Discovery is a leading company in the entertainment industry, known for its iconic content and beloved brands. The Associate will support the Director in managing the DC and Batman portfolios, facilitating marketing initiatives, and liaising with various departments to ensure effective communication and project management.
AdvertisingBroadcastingDigital EntertainmentDigital MediaFilm ProductionMedia and EntertainmentNewsPublishing
Responsibilities
Review, route and approve all licensee and retailer marketing submissions for assigned properties
Assist in executing franchise strategies and marketing initiatives in support of core franchises and individual properties (e.g. Batman, Superman, etc)
Develop materials for franchise presentation decks, licensee and retailer pitch decks, sizzle videos, and similar related materials needed to drive the business
Assist with acquisition, development, approval and use of Theatrical and TV assets
Assist in executing social media content strategy and calendar across all platforms and develop innovative marketing approaches to delight and engage fans
Obtain necessary internal, external and 3rd party approvals (including Legal, Brand Assurance usage rights, and Talent) for all CP driven marketing materials and assets for licensees and promotional partners
Maintain Brand Assurance guidelines and ensure timely updates and team communication
Act as first point of contact for product development and brand related questions
Coordinate outside resources, agencies and vendors, along with associated deadlines
Solicit industry and competitive trend information from Sales/Retail, Category, Creative/Product Development and Global Insights teams as well as external data sources
Collect and submit updates to the Franchise Monthly Newsletter
Other projects and duties may be assigned dependent on business development and needs
Qualification
Required
Minimum 3 years marketing experience required
Previous marketing experience required
Strong written and verbal communication
Comfortable liaising with internal and external parties at various levels
Innovative thinking
Analytical skills
Intellectual curiosity
Strong attention to detail
Strong project management skills
Strong proficiency in Microsoft Word, Excel, Power Point and presentation software programs required
Preferred
Franchise management experience a plus
2+ years Entertainment industry experience strongly preferred
Bachelor's degree with coursework in business/marketing strongly preferred
A passion for and knowledge of the DC brand and franchises (eg. Batman, Superman, Wonder Woman, Teen Titans Go! etc)
Photoshop and Illustrator knowledge is a plus
Clear understanding of marketing principles
Knowledge of digital platforms (Youtube, Instagram, Tiktok) particularly for kids is a plus
Understanding of Licensing preferred
Must be well organized with effective and proven planning and follow-through skills
Must be a self-starter, dependable, and optimistic
Must have the ability to analyze and organize data
Must have the ability to work well under time constraints
Must be able to handle multiple projects, prioritize assignments and effectively meet deadlines
Must have the ability to work in a team environment with changing priorities; possess flexibility and adaptability skills
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time
Vacation
Company
Warner Bros. Discovery
Warner Bros.
10001+ employees
H1B Sponsorship
Warner Bros. Discovery has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (34)
2023 (47)
2022 (72)
2021 (82)
2020 (30)
Funding
Current Stage
Public CompanyTotal Funding
$17.5BKey Investors
JP Morgan
2025-12-05Acquired
2025-06-09Post Ipo Debt· $17.5B
2005-07-15IPO
Leadership Team
David Zaslav
President and CEO
Mark Thompson
CEO
Recent News
The Motley Fool
2026-01-25
2026-01-25
Company data provided by crunchbase