Senior Manager II, Marketing Measurement Strategy jobs in United States
cer-icon
Apply on Employer Site
company-logo

LinkedIn · 2 days ago

Senior Manager II, Marketing Measurement Strategy

positionNew York, NY
timeFull-time
remoteHybrid
senioritySenior Level, Lead/Staff
money$162K/yr - $265K/yr
date8+ years exp

LinkedIn is the world’s largest professional network, dedicated to creating economic opportunities for every member of the global workforce. The Senior Manager II, Marketing Measurement Strategy role leads the application of Marketing Mix Modeling (MMM) to inform marketing investment decisions and performance management, partnering closely with various teams to integrate MMM into ongoing planning and budget allocation.

Professional NetworkingRecruitingSocial MediaSocial Recruiting
check
Comp. & Benefits
check
H1B Sponsor Likelynote

Responsibilities

Lead interpretation and application of MMM results
Translate model outputs into clear ROI narratives, investment guidance, and planning implications
Set guardrails for how MMM results should and should not be used in decision making
Design and drive scenario planning using MMM outputs to support what-if analyses and optimization decisions
Build directional forecasts and spend scenarios for annual and in-year planning
Partner with Finance, Operations, and Marketing teams to align MMM-based insights with planning and budget decisions
Integrate MMM outputs with incrementality testing, attribution, and other measurement inputs where appropriate
Reconcile differences across measurement approaches and communicate implications clearly
Explain confidence levels and limitations in a practical, decision-oriented way
Act as the primary liaison between MMM vendors and internal teams consuming the outputs
Gather, refine, and prioritize requirements so MMM outputs address key business questions
Represent MMM perspectives in planning discussions, presentations, and executive-facing conversations
Design processes and tools that integrate MMM outputs into marketing planning and budget allocation
Lead adoption and change efforts in a matrixed environment
Improve how MMM results are shared and applied so teams can move from insight to action efficiently

Qualification

Marketing Mix ModelingMarketing analyticsScenario planningIncrementality testingData storytellingExecutive communicationStakeholder influenceCross-functional leadership

Required

BA/BS degree in Finance, Marketing, Data Science, Statistics, STEM, or equivalent experience
8+ years of experience in marketing analytics, measurement, or strategy
3+ years of hands-on experience with Marketing Mix Modeling, including interpretation and real-world application

Preferred

Hands-on experience with marketing analytics tools, scenario planners, or MMM software
Experience using incrementality testing or other causal measurement approaches to complement MMM
Experience applying MMM outputs to support planning, optimization, and budget decisions
Experience using MMM-based scenario planning to inform marketing investment decisions
Experience explaining assumptions, limitations, and confidence behind modeled outputs to stakeholders
Experience operating in ambiguous environments and leading change through influence
Understanding of marketing measurement methods and optimization processes
Clear communication and data storytelling skills, with the ability to influence and align senior stakeholders

Benefits

Annual performance bonus
Stock
Benefits
Other applicable incentive compensation plans

Company

LinkedIn

twittertwittertwitter
Glassdoor4.1
company-logo
LinkedIn is a professional networking site that allows users to create business connections, search for jobs, and find potential clients. It is a sub-organization of Microsoft.
dateFounded in 2003
location
Sunnyvale, California, USA
people-size10001+ employees
web-link
https://www.linkedin.com

H1B Sponsorship

LinkedIn has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (892)
2024 (1108)
2023 (913)
2022 (1580)
2021 (1043)
2020 (1146)

Funding

Current Stage
Public Company
Total Funding
$154.8M
Key Investors
Bain Capital VenturesGreylockSequoia Capital
2016-06-13Acquired
2016-02-15Private Equity
2014-04-01Series Unknown

Leadership Team

leader-logo
Ryan Roslansky
Chief Executive Officer
linkedin
leader-logo
Dan Shapero
Chief Operating Officer
linkedin

Recent News

Deccan Chronicle
AI Engineer is Fastest Growing Job Role in Hyderabad: LinkedIn 2026 Report
2026-01-22
Venturebeat
Why LinkedIn says prompting was a non-starter — and small models was the breakthrough
2026-01-22
Entrepreneur.com
How AI is Changing Small Business Hiring in 2026
2026-01-21
Company data provided by crunchbase