NWS · 2 days ago
Events Marketing Specialist - Marketing & Comm (Hybrid - Greater Chicago)
Chicago, IL
Full-time
Hybrid
Mid Level
4+ years expNWS is seeking an Events Marketing Specialist to oversee planning, logistics, and execution of various events including tradeshows and customer engagements. The role focuses on ensuring high-quality customer experiences while supporting performance tracking and reporting across events.
LogisticsTelecommunicationsWireless
Responsibilities
Manage shipping, setup, breakdown, booth coordination, and onsite logistics
Oversee logistics for all events including venue selection, vendor relations, booth design, and operational planning
Prepare event schedules, staffing plans, and equipment lists
Coordinate photography, recap documentation, and promotional materials
Collaborate with Digital Marketing in event promotion and follow-up messaging
Collaborate with Channel Marketing for vendor-supported campaigns
Collect and record lead data, event analytics, and attendee engagement
Prepare post-event summaries, including insights and recommendations, alongside Events Marketing Manager
Support ROI assessment and efficiency improvements
Qualification
Required
Bachelor's degree in Marketing, Communications, Event Management, Business, or related field
4+ years of experience in event planning, tradeshow coordination, experiential marketing, or field marketing support
Proven experience managing logistics for multiple concurrent events, including shipping, booth setup, travel arrangements, and vendor coordination
Experience supporting promotional activities, content preparation, and pre/post-event communication
Familiarity with CRM and lead capture tools (e.g., Salesforce, HubSpot) for recording attendee data and tracking follow-up
Experience preparing event summaries, recaps, and performance reports
Comfort working with cross-functional teams-including Digital Marketing, Channel/Vendor teams, Sales, and Operations
Ability and willingness to travel up to 50%, including nights and weekends as needed
Proficiency with event coordination tools or project management platforms (e.g., Front, Asana, Monday.com, Trello)
Basic skills in using marketing automation or email platforms for event promotion
Ability to understand or interpret event analytics dashboards (traffic, leads, engagement metrics)
Strong proficiency with Microsoft Office/Google Workspace, especially Excel/Sheets and PowerPoint/Slides
Basic familiarity with creative/design review (signage, print materials, banners) is a plus
Strong operational and organizational skills to manage shipping, booth setup, equipment, and on-site needs
Detail-oriented with the ability to execute error-free event logistics and maintain accuracy under tight timelines
Skilled at coordinating venues, vendors, materials, and staffing to ensure smooth event delivery
Strong ability to juggle multiple events, deadlines, and teams simultaneously
Excellent time management skills with a focus on preparation, checklists, and proactive issue resolution
Effective at anticipating risks and solving challenges before and during events
Works well across Marketing, Channel/Vendor teams, and Sales to deliver cohesive event experiences
Strong communicator capable of aligning stakeholders and ensuring event materials, messaging, and staffing are on track
Cooperative and dependable contributor to event promotion and follow-up activities
Professional, polished communication skills for interacting with attendees, vendors, and internal teams
Ability to ensure events reflect high-quality brand standards and deliver a positive customer experience
Skilled at capturing and communicating event highlights, photography needs, and recap materials
Can track and interpret event metrics including leads, engagement, and cost efficiency
Able to produce clear post-event summaries with insights and recommendations
Supports ROI assessment by maintaining accurate lead data and logistics documentation
Comfortable working in fast-paced environments and adapting to last-minute changes
Resourceful and solutions-oriented during onsite execution, especially when unexpected issues arise
Resilient and able to operate effectively during heavy travel periods or tight schedules
Ensures booth design, signage, materials, and event execution align with brand standards
Maintains a high standard of professionalism and attention to detail in all event touchpoints
Benefits
All corresponding travel expenses are covered by company.
Company
NWS
Founded in 2012, NWS is a Master Distributor of Digital Infrastructure and Telecom Solutions, serving the full breadth of Broadband and Mobility markets.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$35MKey Investors
CIT Northbridge Credit
2024-06-18Debt Financing· $35M
Leadership Team
Xavier D. Williams
Chief Executive Officer
Adrian Alday
Chief Financial Officer
Recent News
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