Credit Union of Atlanta · 1 day ago
Marketing Manager
Atlanta, GA
Full-time
Onsite
Mid, Senior Level
4+ years expCredit Union of Atlanta is seeking a Marketing Manager to lead and manage the marketing team in planning and executing effective marketing campaigns. The role focuses on driving growth, promoting community development, leveraging technology, and enhancing the credit union’s visibility.
BankingFinancial ServicesLending
Responsibilities
Researching market trends and compiling reports about consumer needs, creating marketing campaign content like graphics, blog posts or social media posts, and executing marketing events for the credit union
Conducting research to analyze competitive landscape, market trends and customer behavior and prepare reports by collecting, summarizing and analyzing data
Establishes and evaluates a marketing strategy and plan, updating calendars and organizing and planning promotional presentations
Communicating campaign deliverables, objectives and timelines to the front-line team while providing instructions for promotion or use
Planning and managing internal and external events for the credit union’s participation
Is responsible for the planning, coordination and execution of the credit union’s annual shareholders meeting and annual staff training day
Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed
Orders and maintains marketing related supplies
Continually seeks and researches new sources of prospective members while providing recommendations and sales leadership
Uses a data warehouse, MCIF system, or third-party systems along with other data tools and resources to target key audiences
Communicates performance of campaigns, products and/or services as well as provides data from specific channels in order to maximize the management of the resource
Monitors marketing analytics to identify target audiences and areas for growth
Creates and executes innovative marketing campaigns to achieve goals ensuring adherence to brand standards
Writes, proofreads, and edits creative and technical content across different mediums
Works with external vendor to develop the content of the quarterly newsletter
Works with external vendor to manage the content of the credit union’s website
Manages Google and other search engine results, working to improve the credit union’s SEO
Manages in-branch marketing messaging, including signage, handouts, and electronic displays
Is responsible for developing social media content, postings and responses
Works with the management team as well as external partners in order to develop strategic marketing tactics that deepen product penetration
Schedules and attends community functions and events tied to SEG new employee orientation and serves as the face of the credit union in business development activities and events
Works with external agencies and vendors to execute marketing programs
Thoughtfully prioritizes as well as efficiently utilizes marketing resources in order to launch marketing campaigns that are in support of reaching strategic goals
Performs research to identify trends and analyzes member activity, reporting the analysis and implementing findings within compelling marketing campaigns
Communicates performance of campaigns, products and/or services as well as provides data from specific channels in order to maximize the management of the resource Identifies areas of potential process improvement and initiates action towards implementing improvemen.t
Provides service that aligns with the Credit Union’s mission of delivering relevant products, services, and information aimed at increasing adoption and engagement
Prepare reports that will be presented to Executive team and Board of Directors on the results of marketing plan execution
Works with the management team to develop media communications strategies and tactics, and assists when crisis communications are necessary
Perform other duties as assigned
Qualification
Required
Bachelor's Degree or higher in Marketing, Communications, Public Relations or related field
Minimum 3 years of progressive marketing experience including leadership and management responsibilities
A strong understanding of current online marketing concepts, strategy, benchmarks and best practices
Proficient in Microsoft Office (Outlook, Word, PowerPoint Excel). CRM, HTML, SEO
Working knowledge of website content management systems (CMS)
Strong strategic marketing and campaign planning skills aligned with organizational goals
Ability to interpret data related to member growth, loan volume and campaign performance
Proven ability to lead and manage a marketing team, including vendors and consultants
Proficient at analyzing complex data and metrics and interpreting actionable insights
Strong interpersonal skills with the ability to collaborate, facilitate constructive discussion and challenge opposing viewpoints when necessary
Company
Credit Union of Atlanta
Credit Union of Atlanta provides an array of banking and lending services that meet the needs of the community.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$0.5MKey Investors
Community Development Financial Institutions Fund
2023-04-10Grant· $0.5M
Company data provided by crunchbase