MSC Industrial Supply Co. · 9 hours ago
Director, Digital Insights
Davidson, NC
Full-time
Onsite
Director/Executive
$128K/yr - $201K/yr
8+ years expMSC Industrial Supply Co. is a leading North American distributor of metalworking and maintenance, repair, and operations (MRO) products and services. The Director of Digital Insights leads the development and execution of a data-driven insights strategy to enhance the customer experience on mscdirect.com and drive dotcom revenue growth, acting as a strategic partner across various teams.
HardwareIndustrialManufacturingSalesSupply Chain ManagementWholesale
No H1B
Responsibilities
Develop and implement a comprehensive digital insights strategy aligned with business goals and revenue targets
Establish frameworks for measuring customer behavior, engagement, and conversion across digital touchpoints
Act as the digital insights hub for Marketing, Sales, Category Management, and Customer Experience (CX) teams
Use qualitative and quantitative research to identify pain points and opportunities in the online journey
Own KPIs for dotcom performance (traffic, conversion, AOV, retention, etc.)
Lead A/B testing and influence optimization roadmaps to improve conversion, AOV, and customer satisfaction
Own tag management for the website
Partner with the Digital and Marketing teams to embed insights into site design, navigation, and personalization
Serve as a business partner to Category Merchandising teams, ensuring priorities are supported by strong digital experiences
Deliver actionable recommendations to improve conversion and ROI on digital marketing and merchandising initiatives
Monitor competitive landscape, emerging technologies, and market trends to identify improvement or market share capture opportunities
Build and mentor a team of analysts and researchers in digital analytics, customer behavior, and user experience
Research, procure, and implement AI tools and technologies to expand team capability, automate data analysis, and shorten insight development timeframes, enabling faster, more scalable delivery of actionable insights
Present research, insights, and dashboards to multiple levels across the organization, including senior leadership, highlighting trends, risks, and growth opportunities
Fosters the MSC Culture within the department and throughout the company to ensure fulfillment of MSC's vision and unity of purpose
Participates in special projects and performs additional duties as required
Qualification
Required
Bachelor's degree in marketing, Business, Analytics, or related field
Eight years of progressive experience in digital analytics, eCommerce strategy, or marketing insights
Deep understanding of qualitative and quantitative data and how to interpret, report and craft into actionable insights
Expertise in analytics platforms (Adobe Analytics, Google Analytics), A/B testing, and data visualization tools (Tableau, Looker, etc.)
Demonstrated understanding of digital customer journey mapping
Proven ability to influence and lead cross-functional teams without direct authority
Strong track record building and leading high-performance teams, while fostering career growth of individuals
Ability to synthesize and translate customer and industry research and data into actionable insights and formulate compelling stories
Exceptional verbal and written communication skills with the ability to articulate complex subjects and insights to diverse audiences, including senior leadership
A valid driver's license may be required
Position requires travel on an as needed basis
This position may require access to International Traffic in Arms Regulations Information (“ITAR”) and/or Controlled Unclassified Information (“CUI”)
Preferred
MBA or advanced degree
Experience in B2B omnichannel environments
Industrial or manufacturing experience
Benefits
Dynamic healthcare plans
Generous 401K and stock purchasing programs
Tuition reimbursement opportunities
Paid time away for holidays, vacations, and illness
Company
MSC Industrial Supply Co.
MSC Industrial Supply Co.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1995-12-05IPO
Leadership Team
Erik Gershwind
Chief Executive Officer
Martina McIsaac
President and Chief Operating Officer
Recent News
2026-01-07
MarketScreener
2025-11-11
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