BD · 16 hours ago
Senior Brand Manager
USA CA - Irvine Laguna Canyon
Full-time
Onsite
Senior Level
6+ years expBD is one of the largest global medical technology companies in the world. The Senior Brand Manager will lead key initiatives and product launch campaigns, partnering with global and regional teams to develop effective marketing strategies that resonate with customers.
Health CareMedical DeviceTechnical Support
Responsibilities
Develop and manage brand initiatives and associated marketing communication programs which support key BU initiatives, product launches and market development efforts
Collaborate with Regional Marketing teams to develop regionally relevant, robust marketing and promotional programs, which ensure a consistent customer experience across all touch points
Partner with global product marketing on new product development to develop positioning, value proposition, messaging platform, and product names
Gain insights from market research to inform marketing initiatives
Coordinate project management across multiple functions, including key stakeholders (e.g., product management, convention management, clinical affairs, legal and regulatory affairs), to ensure timely and accurate completion of projects
Explore and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics
Oversee creative agency partnerships. Manage agency priorities and approve expenditures within budget guidelines
Apply consistent execution of corporate brand marketing guidelines and trademark requirements
Act as internal brand steward for corporate brand and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
Manage assigned brand budgets
Develop department operational procedures and processes that foster effective communications and collateral
Monitor metrics to track program effectiveness and ROI
Other incidental duties
Qualification
Required
Bachelor's degree required plus eight years of marketing experience working with digital assets and digital channels or a Master's degree plus six years of marketing experience working with digital assets and digital channels
Strong marketing acumen including understanding and application of marketing frameworks, concepts, and principles
Substantial knowledge and understanding in applying brand strategy to communication challenges
Proven successful project management skills
Excellent communication skills and interpersonal relationship skills including negotiating and relationship management skills
Ability to drive achievement of objectives
Knowledge and understanding of marketing communication channels, with particular knowledge of digital channels
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Ability to lead projects with cross-functional team members, motivating and coaching others
Benefits
A valuable, competitive package of compensation and benefits programs
Rewards and recognition opportunities that promote a performance-based culture
Company
BD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions.
10001+ employees
H1B Sponsorship
BD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (66)
2022 (4)
2021 (3)
Funding
Current Stage
Public CompanyTotal Funding
$540MKey Investors
Steris
2023-08-02Post Ipo Equity· $540M
1962-04-23IPO
Leadership Team
Tom Polen
Chairman, CEO and President
Richard Byrd
Executive Vice President and President Interventional Segment
Recent News
2026-01-22
Medical Device Network
2026-01-22
Company data provided by crunchbase