The Walt Disney Company · 5 hours ago
Mgr-CRM & Lifecycle Marketing
Celebration, FL, USA
Full-time
Hybrid
Mid, Senior Level, Lead/Staff
8+ years expThe Walt Disney Company is dedicated to creating happiness through innovative experiences. The Manager of CRM & Lifecycle Marketing will lead a team to develop and implement marketing strategies that enhance customer engagement across various channels, while also managing campaign execution and team development.
Amusement Park and ArcadeAnimationConsumer GoodsDigital MediaE-CommerceMedia and EntertainmentMulti-level MarketingPerforming ArtsResorts
Responsibilities
Lead a team of marketing campaign developers responsible for building and sustaining marketing campaigns end-to-end from data selection and audience segmentation to HTML development, data validation, proofing and campaign deployment using Agile methodology
Provide leadership and professional development for a team of analysts, including onboarding and training new hires, conducting coaching conversations, and managing escalations
Influence and drive change both inside and outside of the team
Utilize strong decision-making skills with the ability to work autonomously with minimal supervision
Build and maintain strong partnerships throughout the Marketing Center of Excellence supporting Disney Signature Experiences
Keep a pulse on emerging industry trends and capabilities, regulatory impacts that affect our space, and develop strategies that drive channel optimizations and recommendations
Drive user efficiencies, solve complex business/customer issues, invent creative solutions, and ensure data accuracy
Partner with technology teams to drive issues resolution and enhancements
Bring opportunities to streamline campaign development and improve processes
Qualification
Required
8+ years of direct experience with marketing campaign list selection processes and multiple channel (email, direct mail, push notification, SMS) campaign deployment
8+ years of direct experience with multiple programming languages (Snowflake SQL, JavaScript, HTML, CSS)
Proven knowledge and understanding of complicated data environments, relational database methodology, structures and querying
Experience engaging across organizational teams leveraging your excellent interpersonal skills such as influence, negotiation, and problem-solving
Leadership in the technical space that evolves how the team uses tools/resources and improves capabilities or efficiencies
Experience with large organizations and navigating ambiguity while maintaining clear decision-making
Proven ability to lead, inspire, and coach a team of direct reports at varying levels
Proven experience in enterprise marketing automation tools such as Salesforce Marketing Cloud, Adobe Campaign Manager or other equivalent campaign management platforms
Ability to navigate disparate data sources as needed to support campaigns
Ability to proactively establish standards, processes, and expectations with partners in and outside the team
Marketing, hospitality/travel industry experience, or at a minimum customer-facing industries
Bachelor's degree or equivalent relevant experience
Company
The Walt Disney Company
The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
10001+ employees
H1B Sponsorship
The Walt Disney Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (83)
2024 (63)
2023 (96)
2022 (130)
2021 (30)
2020 (40)
Funding
Current Stage
Public CompanyTotal Funding
$11BKey Investors
Citibank
2020-04-13Post Ipo Debt· $5B
2020-03-20Post Ipo Debt· $6B
1978-01-06IPO
Leadership Team
Robert Iger
CEO
Christine M. McCarthy
Senior Executive Vice President & Chief Financial Officer
Recent News
2026-01-20
Company data provided by crunchbase