Regions Bank · 8 hours ago
Home Improvement Financing Marketing Brand Strategist
Salt Lake City, UT
Full-time
Onsite
Mid, Senior Level
$96K/yr - $125K/yr
7+ years expRegions Bank is dedicated to providing a career-focused environment for its associates. The Home Improvement Financing Marketing Brand Strategist is responsible for overseeing external communications to enhance brand recognition and drive business growth.
BankingInsurance
Responsibilities
Develops and executes communication strategies that complement each of the businesses’ strategic plans and marketing plans
Collaborates with internal partners to share success stories that illustrate key internal communication themes and supports reinforcing or strengthening the culture
Develops strategies to advance thought leadership in the business segments and collaborates with Executive Communications on white papers, speeches, and other content to advance those strategies
Executes a regular cadence of campaigns that advance community initiatives and/or business initiatives
Collects data to understand message performance and fully optimizes messages within the marketplace and according to audience
Serves as the marketing message strategy subject matter expert to internal business partners
Oversees the development of unique customer communications: pricing schedules, collateral, customer letters required for legal, branch consolidation, mergers, etc
Qualification
Required
Bachelor's degree in Communications, Marketing, or a related field and seven (7) years of communications, marketing, or related experience
Or Associate's degree in Communications, Marketing, or a related field and nine (9) years of communications, marketing, or related experience
Or High School Diploma or GED and eleven (11) years of communications, marketing, or related experience
Ability to learn additional systems as needed
Ability to manage multiple priorities simultaneously
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong organizational skills
Strong verbal and written communication skills
Strong work ethic and self-motivation
Preferred
Management experience
Strong knowledge of the financial services industry and applicable products, services, and data
Benefits
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Company
Regions Bank
Regions Financial Corporation is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services.
10001+ employees
H1B Sponsorship
Regions Bank has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (40)
2023 (41)
2022 (42)
2021 (32)
2020 (30)
Funding
Current Stage
Late StageTotal Funding
unknown2018-04-06Acquired
Leadership Team
Brian Happel
Executive Vice President and Fort Worth Market CEO
Daniel Hobbs
Executive Vice President, Head of Corporate Finance and Business Lines CFO
Recent News
2024-04-30
Business Journals
2024-04-28
Company data provided by crunchbase